A new poll published by the Independent Television Commission shows that 80% of terrestrial-only viewers believe that the four main channels gave them all the viewing choices they wanted. This is offset however by the finding that only 29% of those in cable and satellite homes had a similar opinion.The report also shows that the… Continue reading 80% Satisfied With Terrestrial Choice
BMW will tomorrow launch an infomercial on the Internet for the new BMW 5 series as part of an exclusive UK advertising campaign.The first of its kind, the 5 series infomercial, accessible via BMW’s Internet site allows visitors to preview the performance, specifications, interior and exterior of the models in the new 5 series range;… Continue reading BMW Launch Infomercial On Net
The Broadcasting Bill successfully passed its second reading in the House of Commons last night. The final stage remaining is for the Bill to go to a Commons Committee where it will be discussed between officials and ministers. This process can take three to four weeks and should begin next Tuesday.Last night Labour had tried… Continue reading Broadcasting Bill Nearing Completion
According to the CIT Media Map Monitor 1996, which charts the top Media companies in Europe, Bertelsmann heads the chart. CLT is set to become the fastest climber, according to CIT, which says CLT’s recent deal with Bertelsmann will send the Luxembourg-based TV company with a share of Channel 5 from ninth to fifth place… Continue reading Top European Media Companies
The ITC has received two applications to run the local cable delivery franchise for Yeovil, which comprises 57,000 homes in the Somerset and Dorset areas.The applicants are: Convergence, which proposes to offer service to 50,000 homes by the year 2001 with a cash bid of £178,528 and Yeovil Cable and Telecoms which will cover 38,729… Continue reading Applications For Yeovil Cable Licence
The Radio Authority is to seek formal assurances from Capital Radio Plc that it will not exploit its dominant position in radio advertising sales.The sales house Media Sales and Marketing (MSM), a wholly-owned subsidiary of Capital, now controls 66% of national radio ad sales after winning new clients including Emap and GWR (Newsline 29/02).The Authority… Continue reading Radio Authority Seeks Assurance From Capital
The Daily Telegraph today launched its new IT section ‘Connected’ (Newsline 09/04). The pull-out supplement is A4 in size and has 16 pages. Sections include Quick Bytes (quirky IT news stories), News, Interviews, In My Opinion (a celebrity column), Innovations, Reviews (books, games and software) and Faqs, Facts, Fax (help section for readers).Overall ‘Connected’ is… Continue reading Review: The Daily Telegraph’s Connected
Reuters have announced first quarter 1996 figures which show a 14% rise in revenue, up from £628 million in 1995 to £713 million in 1996.Revenue in the European sector (the most productive area in terms of revenue) rose from £342m to £381m, up 11%. Revenue from media products also grew by 11%, up from £35m… Continue reading Reuters Revenue Increases 14% In First Quarter
March’s selection for the monthly Aerial Awards, which are for excellence in radio advertising, was judged by Toby Talbot and Chris Arnold who were finalists in last year’s Aerials.They believe that time length is a crucial factor in radio advertising: in their opinion the longer the ad, the more impressive it is. This, they say,… Continue reading Ads Nominated For March Aerial Awards
The ITC received seven complaints from viewers regarding Michael Jackson’s Christ-like pose in his Brit Awards performance. Seeming to agree with Jarvis Cocker, the viewers complained that “the apparently religious overtones of Jackson’s performance were offensive”.The complaints, reported in the ITC’s March report, were not upheld because the precise meaning of the performance was purely… Continue reading Viewers Find Jackson Offensive
