Speaking at an ADMAP conference, “Electronic Trading: Bombshell or Bonanza?” in London yesterday, Mike Cobbe, former MD of Media Buying Services, laid bare the “financial irregularities” and “manipulation” across the existing media buying process.Cobbe described current industry technology as “a bad joke, open to manipulation”. A reasonable size media buying operation would make £0.5 million… Continue reading Electronic Trading: Bombshell Or Bonanza?
A BSkyB advertisement in the national press criticising the BBC’s sports coverage drew complaints on the grounds that it was misleading, it is reported in the Advertising Standards Authority’s latest monthly report.The ad was headlined “Question: How much live coverage did the BBC ever give to England’s overseas test matches against Australia, the West Indies,… Continue reading Complaints Against BSkyB Ad
National NewspapersThe latest NRS AIR estimates for October to March show that national newspaper total readership is falling, down by 1.107 million readers year on year.News International’s Sun and Times have both increased readership however, recording AIRs of 10.415 million and 1.648 million respectively, up 7.15% and 3.63%. Associated’s Daily Mail recorded the biggest increase… Continue reading NRS Round-Up – October To March 96
http://www.scifi.com/‘The Dominion’, the Sci-Fi Channel’s Internet pages, is more of a science fiction resource than a cable television media site, featuring everything a sci-fi fan could want.There are eight sections to the site: What’s New: new features of the site including latest contests and special events Sci-Fi Feed: this is the main section related to… Continue reading Website Of The Week: The Sci-Fi Channel
The ITC has announced that Diamond Cable was the only company to apply for the local delivery franchise covering the Vale of Belvoir (Newsline 19/02).Diamond proposes to serve 4,545 homes by the end of the year 2000 and has bid the sum of £1. The ITC must now assess the business and technical plans put… Continue reading Diamond Applies For Cable Franchise
Flextech’s first quarter results show that pre-tax losses were £3.6m, an improvement on the same period last year which saw losses hit £4m. Turnover has also improved, rising from £7.4m last year to £9.9m this year.More details regarding Flextech’s latest channel, the Sega Channel, are also emerging. It will launch in July and carry 25… Continue reading Flextech Announces First Quarter Losses
According to AKQA New Media Limited, brands are failing to use the Internet to its full potential. AKQA has identified some key trends regarding how brands approach the Internet; they believe many marketing departments see the Internet as an experiment rather than a commercial reality.Key business objectives, branding and strategy are often neglected on sites;… Continue reading Brands Fail To Use Internet To Full Potential
The IPA has published its 1995 review of advertising and marketing appraisals. The review comments on new advertising theory and general themes and developments in the industry.Sally Ford Hutchinson, Chairman of the IPA Marketing Appraisals Committee said, “Although the standard of articles from the marketing fraternity is high, we continue to be disappointed with the… Continue reading IPA Publishes 1995 Review Of Articles
Bell Cablemedia has reported a net loss of £19.5 million for the three months to March 31 1996; last year the same period reported an income of £1.2 million, but this was attributable to a £9.1 million gain from the Videotron flotation.Total revenue for the quarter was £15.8 million, an increase of 87% over the… Continue reading Bell Cablemedia Reports Loss Of £19.5 Million
A new middle market Sunday newspaper with an environmental slant called The Planet on Sunday is due to launch on June 16th.The paper, set up by Austin Mitchell from the Sunday Sport, will have an initial print-run of 600,000, have 48 pages and cost around 65p. It is believed that the launch fund of £500,000… Continue reading New Sunday Paper To Launch
