TeleWest has announced that advertisers will be able to target specific homes in its UK cable television franchises due to the use of digital technology.The digital ad insertion system, developed in conjunction with SeaChange International, will mean that different ads can be shown in different homes according to geographic or socioeconomic factors. It also means… Continue reading Telewest Ads Target Audience
Premier, the UK’s only commercial Christian radio station, will launch its new sound on Monday 15th April. The station’s new programme schedule offers a stronger Christian identity including several new programmes. The move is a response to recent research undertaken to identify what Premier’s listeners want to hear.Premier will offer more Christian music, reflection, bible… Continue reading Premier To Launch New Programming
Mirror Group and Tony O’Reilly’s Irish-based Independent Newspapers have announced today that they will be raising £23m to help save Newspaper Publishing, publisher of the Independent and Independent on Sunday.Both papers have had declining circulations and it has been rumoured that they may even close. The new financing deal means that both Mirror Group and… Continue reading £23m Cash Injection For Independent
CLT UK Radio Sales has announced the appointment of Stan Park as Commercial Director.Both the Atlantic 252 and Talk Radio sales teams will report to Mr Park, who will be responsible for expanding current revenues and developing new revenue streams for CLT UK Radio’s two national stations. He joins from IRS where he has been… Continue reading CLT UK Radio Sales Appoints Commercial Director
From April 14th The Sunday Times will increase its Scottish coverage and build Scottish editorial into the main paper. There will be 12 extra Scottish pages in Main News, Business, Sport and Appointments and a new 12 page broadsheet lifestyle and listings section, Ecosse, which will provide coverage of Scotland’s cultural life.The Scottish features, business… Continue reading New Scottish Coverage For Sunday Times
BARB contractor AGB Taylor Nelson has revealed its method of assessing viewing figures for the forthcoming digital TV stations.The system, which has taken three years to develop at a cost running to hundreds of thousands of pounds, is called ‘Picture Matching’. For technical reasons the existing method of measuring TV audiences, which uses channel frequencies… Continue reading AGB Pioneer Digital TV Monitoring
Kentish Times Newspapers Group has appointed Mediaforce to handle its ad sales. As a result the regional newspaper group has closed its own in-house sales operation, Portfolio Media Services.Mediaforce won the contract this week and it is believed the account is worth around £2 million. The Kentish Times group, which is owned by Fletcher Newspapers,… Continue reading Mediaforce Wins New Client
The latest Average Weekly Admissions for February show admissions are up an impressive 25% year on year to 3.11 million; last February’s average admissions were 2.48 million. So far 1996 has been a very successful year for the cinema industry; January broke Box Office records, and the weekend of 24th and 25th February was Cinema’s… Continue reading February Cinema Admissions Up 25.6%
Topline findings released by the 1996 Banner Computer Readership Survey (BCRS) ahead of next week’s official BCRS show that computer penetration in business with 20-49 employees has risen from 65% in 1995 to 77% in 1996.The survey further shows that there are 982,662 business establishments in the UK, 421,456 (or 45%) of which have computers… Continue reading More Computers In Small Businesses
According to a report in today’s Independent the Government is set to relax the one-licence limit on FM radio. This is expected to be confirmed when the forthcoming Broadcasting Bill is debated next week.The move would benefit leading commercial radio groups such as Capital, GWR and Emap which have long been campaigning for a change… Continue reading Government To Relax FM Licence Rules
