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Details have just been released on the 1996 European Advertising Effectiveness Symposium, “How Advertising Works”, to be held on 23-24 May in Lisbon.The conference addresses the issues of evaluating the contribution that advertising makes to company profitability. Speakers include Sally Ford- Hutchinson, Executive Planning Director from DMB&B, Philippe Vincent, President of Lintas, Portugal, “Assessing effective… Continue reading 1996 European Advertising Effectiveness Symposium

The Daily Telegraph is to sponsor Carlton’s Sport in Question, which starts transmission on Monday. The sponsorship however, will not take effect until the 15th April.The decision to sponsor the new series of Sport in Questions follows the paper’s recent sponsorship of Kavanagh QC.

Westminster Cable, currently in the process of Video-on-Demand trials, has said it can already be seen that comedy is a very popular choice within the new system, with Blackadder being the most requested item overall. Bram Stoker’s Dracula is the most frequently requested movie.Stage one of the trial, now into its fourth month, involves residential… Continue reading Westminster Cable Video On Demand Results

Videotron, the fifth largest cable operator, has released second quarter figures which show cable penetration increasing from 19% to 20.6% and churn rates dropping from 29.3% to 26.6%. Total revenue from cable TV also increased by 32%, from £6.18m in the same period last year to £8.19m this year.Net losses however increased from £2.6 million… Continue reading Videotron Shows Penetration Increase And Drop In Churn

The BBC yesterday announced that it will be spending £249 million on its new spring and summer schedule. Highlights include new Dennis Potter drama (screened jointly with Channel 4), a new version of Doctor Who and coverage of football’s Euro ’96.There will also be a new epic ten-part series, No Bananas, which follows the fortunes… Continue reading BBC Launches £249m Spring And Summer Season

From the publisher of Auto Trader, Bike Trader will launch on Wednesday 10 April. The A4 fortnightly title, priced £1.40 will have a minimum of 88 full colour newsprint pages and a distribution of 76,000 copies.Bike Trader will be the bike equivalent of Auto Trader; a publiscation giving buyers and sellers in the motorbike market… Continue reading Auto Trader Launches Bike Trader

BBC1’s new Saturday night drama series Dalziel and Pascoe has been beaten in the Saturday ratings war by Stars In Their Eyes. The cop show managed to attract 9.76 million viewers compared to 11.13 million for ITV’s show. Dalziel and Pascoe had a 38% consolidated share of the viewing audience, the lowest of all BBC1’s… Continue reading TV Viewing Summary – Rise For Other Viewing

Viewers complained about a scene in Brookside in which a young unmarried girl admitted to having sexual intercourse and to attending a clinic to obtain a morning-after pill. The complaint, reported in the Broadcasting Standards Council Complaints Bulletin, was not upheld because the girl’s growing sexual awareness was a recurrent theme in the soap.There were… Continue reading Brookside Sex Causes Complaint

Jonathan King’s bid to become the highest paid radio presenter in Britain has failed. He negotiated a million dollar deal with Talk Radio UK back in October whereby if he attracted a million new listeners to the station he would receive the million dollars.If his morning show (1000 to 1200) had managed to increase its… Continue reading Talk Radio Replaces “Million Dollar Mouth”

Regional newspaper groups are endeavouring to make amendments to the forthcoming broadcasting bill which will allow them to compete on an equal footing with national newspapers.The Newspaper Society believes that as the Bill stands powerful national newspapers, with whom regionals compete, will be able to control local media which regional newspaper groups could not.Regional newspapers… Continue reading Regionals In Broadcasting Bill Battle