Pre-tax profits at The Telegraph amounted to £6.6m for 1996’s first quarter compared with £8.7m for the same period last year.Total turnover however rose by 18.9% to £72.9 m and newspaper circulation revenue rose by £9.2m, reflecting the two recent cover price increases on The Daily Telegraph, the elimination of the weekend voucher schemes and… Continue reading Telegraph Shows Drop In Profits
The Daily Mirror’s sponsorship of Carlton’s new show Take Your Pick is the first to include a sponsor being verbally mentioned during a programme rather than just in the credits.Although branded sponsor mentions have not been seen before, ITC rules allow two mentions of a sponsor within game shows only. The rules therefore allowed The… Continue reading Daily Mirror Breaks New Sponsorship Ground
On-line information provider MAID has revealed pre-tax losses of £1.4 million for Quarter 1. This compares with a profit of £211,000 for the same period last year.Turnover was up 59% however to £4.5 million and new subscriber wins soared by 225% on Q1 1995. The Board believes that the results reflect the global expansion of… Continue reading MAID Turns Profit Into Loss
QualitiesApril saw the majority of the quality titles suffering a drop in circulation compared to last year. The Times however continued to improve, up by 3.79% or over 23,000 copies to 654,213 copies. The Financial Times was the only other quality daily to improve its monthly figure year on year, up by 0.46%, or 1,342… Continue reading National Press Round-Up – April
Press rumours concerning a joint venture between The Telegraph and United News & Media continue to circulate. The Telegraph today denied reports in Sunday Business that it was planning a merger between the Daily Telegraph/Sunday Telegraph and Daily Express/Sunday Express.The merger would involve Conrad Black’s Hollinger Group and United each owning a 50% stake in… Continue reading Express And Telegraph Merger Denied
Nike, the Independent on Sunday and COI Department of Transport have been chosen from the April selection of radio commercials for a monthly Aerial Award.The judges for this month’s Aerials were Tim Brookes and Ben Priest, writers of the Hamlet ‘Petrol’ commercial which was a finalist in the 1995 Aerial Awards. The Nike ad was… Continue reading Three Advertisers Win Radio Award
Overnight viewing figures for the weekend’s sports coverage show that the BBC’s coverage of the FA Cup Final on Saturday achieved a significantly higher audience than ITV’s coverage of the Endsleigh League play-off between Charlton and Crystal Palace on Sunday.First indications show however that this year’s Cup Final was not as widely viewed as 1994’s… Continue reading BBC Triumphs In Weekend Sport
IPC Magazines has made two key appointments within its SouthBank Publishing Group advertorials team.Charley Fairall, currently advertorials manager on Options and Woman’s Journal, becomes advertorials manager for Marie Claire and Marie Claire Health & Beauty, whilst Claudette Laws moves from advertorials account manager within IPC Weeklies to take over from Mr Fairall.IPC Magazines: 0171 261… Continue reading Key Appointments Within IPC Advertorials
ITV is to launch a series of promotions as part of a new £5 million multi-media marketing campaign designed to remind viewers and advertisers that ITV is Britain’s most popular channel. The on screen campaign will be supported by outdoor, press, radio and below the line activities; the campaign endline will be “ITV. Britain’s Most… Continue reading ITV Launches £5 Million Advertising Campaign
Virginia Bottomley has announced additional deregulatory media ownership controls, which give the Independent Television Commission and Radio Authority greater flexibility in determining and defining “control” of broadcast licences. The amendment to the Bill extends the regulators’ powers to take account of de facto control. Following concern that companies could still use “wharehousing” or similar mechanisms… Continue reading ITC And Radio Authority Given Greater Powers
