70 people have complained about the Martini ad campaign, which features people seeking cosmetic surgery so that they become beautiful enough to drink Martini. From now on the ad will have to be broadcast after the watershed.The majority of complainants, including a plastic surgeon, clinical neurophysiologist and two charities, objected to the use of references… Continue reading Martini Ad Causes Complaints
Outdoor advertising group Maiden announced today that it intends to seek a listing on the London Stock Exchange.Maiden hopes that the flotation will provide funds to reduce its debt and allow its cash flows to fund further investments. In the last three years the group’s turnover has increased 52% to £36.5 million and operating profit… Continue reading Maiden Seeks Stock Exchange Listing
Ulster Television has this morning released financial results for 1995. It was a record year for Ulster, with profits up by 9.5% to £8.2 million. Advertising revenue was up by 9.8%, ahead of the average increase for ITV of 5.5%. Ulster TV further increased their market share of ITV revenue for the fourth year in… Continue reading Ulster Television Profits Up 9.5 Per Cent
NTL, the company which transmits Channel 3, Channel 4 and most independent radio stations has been acquired by CableTel Limited, the UK’s third largest cable operator, for approximately £200m. The combination will create a national, full service telecommunications network claimed to be the first of its kind anywhere in the world.The alliance will connect NTL’s… Continue reading NTL Bought By CableTel For £200m
Cable and Wireless has reopened merger talks with BT, it has emerged. This would create one of the world’s largest telecoms groups.The discussions centre on proposals for C&W to acquire BT through a reverse takeover, in which C&W would issue new shares to acquire the much larger BT, instead of the other way round. This… Continue reading Cable And Wireless Reopens Merger Talks With BT
Sir Tim Bell is to take the closing session of this year’s Radio Advertising Bureau Conference at the Royal Lancaster Hotel on 15 October.Douglas McArthur, the RAB’s managing director, said, “Sir Tim’s advice is eagerly sought, and listened to, by the UK’s top people. With Sir John Harvey-Jones in the morning and Sir Tim in… Continue reading Tim Bell Speaker At RAB Conference
Details have just been released on the 1996 European Advertising Effectiveness Symposium, “How Advertising Works”, to be held on 23-24 May in Lisbon.The conference addresses the issues of evaluating the contribution that advertising makes to company profitability. Speakers include Sally Ford- Hutchinson, Executive Planning Director from DMB&B, Philippe Vincent, President of Lintas, Portugal, “Assessing effective… Continue reading 1996 European Advertising Effectiveness Symposium
The Daily Telegraph is to sponsor Carlton’s Sport in Question, which starts transmission on Monday. The sponsorship however, will not take effect until the 15th April.The decision to sponsor the new series of Sport in Questions follows the paper’s recent sponsorship of Kavanagh QC.
Westminster Cable, currently in the process of Video-on-Demand trials, has said it can already be seen that comedy is a very popular choice within the new system, with Blackadder being the most requested item overall. Bram Stoker’s Dracula is the most frequently requested movie.Stage one of the trial, now into its fourth month, involves residential… Continue reading Westminster Cable Video On Demand Results
Videotron, the fifth largest cable operator, has released second quarter figures which show cable penetration increasing from 19% to 20.6% and churn rates dropping from 29.3% to 26.6%. Total revenue from cable TV also increased by 32%, from £6.18m in the same period last year to £8.19m this year.Net losses however increased from £2.6 million… Continue reading Videotron Shows Penetration Increase And Drop In Churn
