The POSTAR outdoor advertising research which replaces OSCAR I will launch at BAFTA in London on 30 April.POSTAR has been almost two years in the making and cost over £1.6 million. The research provides the opportunity of developing a new audience-led currency for buying and selling outdoor media. This includes the introduction of a new… Continue reading Postar Reaches Launch Date
JICBUILD’96 has been released today; the third building industry survey of its type to be produced this decade, JICBUILD 96 is sponsred by The Builder Group, Miller Freeman and Barbour Index.Building magazine has again emerged as the most read magazine, with the highest Average Issue Readership of all building titles, at 35%, closely followed by… Continue reading JICBUILD’96 Data Released
Football has made its presence felt in this week’s viewing summary, with three top matches being screened. First up on Sky Sports on Monday there was the top of the table clash between the Uniteds of Manchester and Newcastle which was watched by 2.6m, and achieved an individuals TVR of 18.9; this is the second… Continue reading Football, Fussball, Voetbal
Premier, London’s Christian radio station which launched in June 1995 is claiming initial success from the sponsorship deal it signed with Mulberry House for Lifeline, its own helpline.In just 9 months of operation, Lifeline has taken 10,000 calls from listeners to the station. Most calls relate to Premier’s programes, with requests for Lifeliners to pray… Continue reading Premier Claims Sponsorship Success
MTV has announced that it will be using digital technology to expand overseas and increase its programming.Digital compression will facilitate an increase in regional programming and new services in Europe, Latin America and Asia. Within MTV Europe this new technology will allow the station to tailor music playlists and create new shows.The new programming consists… Continue reading MTV Goes Digital To Expand Programming
Mohamed Al Fayed’s latest offer for the Observer was rejected yesterday by the Scott Trust, owners of the Guardian Media Group. The Trust met to discuss the second offer by Mr Al Fayed, this time up by £10m to £25m.Guardian Media Group issued a statement saying that the company secretary had been instructed to write… Continue reading Observer Not For Sale
The government is set to negotiate a voluntary code of practice among those involved in broadcasting TV highlights of sports events. This comes after Labour withdrew an attempt to force broadcasters, especially satellite companies, to make recorded highlights of such events available to all terrestrial television.Under the proposal agreed in the Lords last night, an… Continue reading Voluntary Code For TV Sports Highlights
Another batch of July-December ABCs have been released. Mac Format shows a significant increase while most of the other specialist titles record losses. Title Jl-Dec 94 Jl-Dec 95 %Ch Actual Ch Mac Format 40,146 50,053 24.67 9,907 PC Format 92,387 102,585 11.03 10,198 PC Gamer 46,152 50,269 8.92 4,117 Future Music 22,118 23,030 4.12 912… Continue reading Latest Jul-Dec ABCs
McCann-Erickson Manchester’s campaign for Sanofi-Winthrop won the agency the Judges’ Gold Award at the 1996 IPA Business-to-Business Advertising awards ceremony. The campaign also won the best campaign award in the UK Business-to-Business Media category. The business-to-business ad sector is worth in excess of £3.1 billion per annum.Other winners were:National press and general business magazines category:Best… Continue reading IPA Advertising Awards
Rosemary Conley Diet & Fitness Magazine, which launched on 18th January this year, is claiming to have exceeded all expectations with a launch sales figure of over 250,000 copies and over 8,000 subscriptions. Its second issue is now on sale and includes highlights such as how “super slimmer” Sarah Casey lost 12 stone and how… Continue reading Rosemary Conley Magazine Success
