According to Campaign the top ten advertising agencies based on Register-MEAL billings for 1995 were as listed below. All of these were in the top ten last year, except Ammirati Puris Lintas which is a new entry. McCann Erickson has dropped out of the top ten this year, to number 11. M&C Saatchi are at… Continue reading Top Ten Agencies For 1995
Nynex Cablecomms, the UK’s second largest cable operator, has announced an improvement in its cable television revenue, which increased 93% to £38.7 million in 1995 compared with £20 million in 1994.Other figures show that average monthly revenue per cable customer increased to £21.59 million from 1994’s £19.67 million and that the number of homes passed… Continue reading Nynex Cable Revenue Increases
All television ratecards for 1996 are now finally published, and they show that Contractors have made very few changes to ratecard rates for 1996. The indexed spot lengths, where 30 seconds equal 100, show many similarities to 1995.* Laser sales 10″ rate for its stations has a slightly higher index than others at 60.* All… Continue reading 1996 TV Ratecards – Indexed Spot Lengths (30″=100)
The Office of Fair Trading is expected to intervene in the radio industry following the news that the second largest radio sales house, Independent Radio Sales, is near to disbandment.Emap and GWR have both moved their IRS stations to Media Sales & Marketing, a subsidiary of Capital Radio. This will give MS&M a dominant share… Continue reading IRS Future Looks Uncertain
The IPA is to encourage top agencies to get involved in marketing and advertising education by launching a “twinning” scheme matching agencies and universities.The programme will enable university tutors to get input to their courses from their “twinned” agency, in the form of guest speakers, IPA endorsed curricular material and in-agency placements for students. Agencies… Continue reading IPA To Link With Universities
Press rumours that Oasis are in negotiations with Manchester City Football Club regarding a sponsorship deal were denied by the band’s record label Creation.The football club is currently sponsored by Brother, the electronics firm, but the contract is close to expiring.It is also believed that JVC is about to drop its sponsorship of Arsenal Football… Continue reading Football Sponsorship Rumours
BBC1’s Sunday edition of Match Of The Day featuring the FA Cup match between Manchester United and their local rivals Manchester City has attracted an audience of 10.85 million viewers and a consolidated share of viewing of 56%. This is 0.9 million more viewers than the only other football match to feature in the top… Continue reading United vs City Derby Attracts 11 Million
Channel 5 Broadcasting is now beginning to form its advertising sales team with the appointment of four senior UK Gold/Living sales staff.Paul Curtis is to become deputy sales director; Nick Milligan will take on the role of sales director; David Harrison will become business development and research director; and Mark White is to be sales… Continue reading Channel 5 Sales Appointments
IPC Magazines has closed Superclassics, the upmarket quarterly devoted to classic cars. The closure of the magazine, which lasted just four issues, is blamed on rising paper costs.Stonehart Publishing has sold men’s health magazine XL to Affinity, the publisher of over-50s magazine Goldlife. The last issue published by Stonehart comes out this week. The title’s… Continue reading Magazine Changes: Superclassics, XL And New Statesman
According to unofficial ‘live’ overnight data ITV is claiming that it has achieved its highest Tuesday night performance so far this year.Emmerdale (11.5m viewers), an hour-long special edition of The Bill (12.6m) and the return of Peak Practice (12.1m) all achieved over 50% of the available audience in their slots.Overall, ITV gained 45.3% of the… Continue reading ITV Claims Highest Tuesday Viewing This Year
