IPC Magazines’ Young Women’s Group has announced the release of “The Ultimate Guide To Girls”, a new survey which found that magazines offer the best and most authoritative environment in which to advertise to young women.More than 700 young women aged 14-19 were questioned about their attitudes to advertising. The survey used both qualitative research,… Continue reading Research Shows Popularity Of Magazine Ads
The NRS Board has asked Ray Morgan to extend his Chairmanship of the NRS from the current three year period ending 1996 for a further three years, 1997-1999. Nick Phillips, Director General of the IPA and Vice Chairman of the NRS said, “All the parties around the table, NPA, PPA, ISBA and IPA – feel… Continue reading NRS Chairman Reappointed
Tessa Hilton, the editor of the Sunday Mirror since July 1994, has resigned, it emerged this afternoon.It is believed a major factor in her decision was a clash with Bridget Rowe who runs sister paper The People. Miss Rowe was recently brought in as managing director of the Sunday Mirror.
The FT has redeveloped its Website to combine articles from the Financial Times with material specially prepared by journalists throughout the day.Users can browse the site through the main headlines or via structured content areas such as Technology, White Collar Industries, World Focus, the top Lex stories and Arts & Leisure. Clearer page format, improved… Continue reading FT Revamps Website
Advertising Association figures published this week have confirmed Commercial Radio as the fastest growing advertising medium for the third year in a row. The Quarterly Survey of Advertising Expenditure showed that Commercial Radio revenue grew by 23% in 1995 taking it to a record 4.3% of display advertising.This is particularly impressive considering the total display… Continue reading Commercial Radio Is Fastest Growing Medium
Amid speculation that Tom Rubython needed an extra million pounds to publish the second edition of his new business paper Sunday Business, a source at the paper insisted that publication will go ahead this weekend.It is almost certain that the paper is in financial difficulties after an important backer dropped out at the last minute… Continue reading Sunday Business Insists It Will Publish
The total television audience available to advertisers is increasing again, according to analysis of BARB by CIA Medianetwork. Satellite and cable TV, led by BSkyB, drove this growth in the first three months of 1996 with a 30% increase year-on-year in all adult viewing and a 35% increase in both the key ABC1 adult and… Continue reading Satellite And Cable Driving TV Growth
The second episode of Channel 4’s adaptation of Jonathon Swift’s classic novel Gulliver’s Travels, shown on Monday 8th April, has attracted an audience of 5.14 million. The first episode shown the day before was watched by 5.84 million. This gives Channel 4 its biggest audience of the year so far and it highest since 4… Continue reading Gullivers Travels Gives Channel 4 A Giantsized Audience
The Evening Standard City pages together with the two main news and sports pages are now available on the Internet.The website, which launched yesterday, will be updated daily as each edition of the paper is printed. The site shows Standard pages on the right of the screen exactly as they appear in the paper and… Continue reading Evening Standard Launches Net Site
Kiss FM has announced that it will be applying for the East Midland’s radio licence which is being advertised by the Radio Authority (Newsline 26/02). If successful Kiss FM will broadcast to a region that includes Nottingham, Leicester and Derby with a potential audience of 1.5 million adults.The bid represents a partnership between independently owned… Continue reading Kiss FM Bid For East Midlands Licence
