February’s creative radio advertising awards have been won by Duckworth Finn Grubb Waters for its client Duckworth Finn Grubb Waters, and the Network for Capespan Plums.The judges liked Ovaltine Light for the jingle, “when you feel in a state, have a malt and choco-late”. The Capespan Plums ad features a market trader selling plums; when… Continue reading Ovaltine And Capespan Plums Win Radio Ad Awards
QualitiesThe Times yet again had the most successful month of all the quality papers in February in terms of year on year circulation change, up by over 9% to 688,205, its highest ever again and reaching ever closer to the 700,000 mark. However, in terms of month on month percentage gain, the Financial Times has… Continue reading National Press Round Up – February
This week saw the launch of MTV’s new magazine Blah Blah Blah (Newsline 16/01). The monthly publication costs £2.50 and has a matt finish. The appearance of Blah Blah Blah is extremely modern and tries to capture the ‘fragmented nineties’ in the style of its layout. While this may appear stylish and innovative to look… Continue reading Magazine Review: Blah Blah Blah
http://www.autotrader.co.ukAuto Trader, the buying and selling auto magazine has launched an Internet site. Launched on 20 February, the site is claiming it has had 150,000 hits, without the use of any above the line promotion.The site enables the user to browse or search for cars, and includes the best 1,400 cars for sale with full… Continue reading Autotrader Claims Net Success
Today sees the relaunch of Northern & Shell’s celebrity lifestyle magazine OK! as a weekly publication, three years after it begin life as a monthly title.There has been no visible changes in the format of the magazine, however following the current trend of gamecard promotions, there is a free lottery syndicate ticket on the front… Continue reading OK Magazine Goes Weekly
The Mirror Group is to raise the cover price of the Daily Mirror to 30p from 28p from Monday, it has announced today. The move is an attempt to counter the increased costs of newsprint. The Sun currently has a cover price of 25p.Pre-tax profits for the group were up to £87.2m from £84.7m (before… Continue reading Mirror To Increase Price To 30p
At a conference this morning IPC Magazines released its research findings covering specialist titles. The surveys covered readership, quality of reading and in-depth reader and attitude data. It was carried out by RSL between July 1995 and January 1996 and consisted of over 18,000 individuals being interviewed regarding 90 specialist magazines in nine sectors: men’s… Continue reading IPC Release Magazine Research
Vauxhall and Opel have awarded The Lowe Group and The Guardian the task of creating a new web site – Eurosoccer.com – to support their official sponsorship of the Euro ’96 football tournament. The investment is the largest to date in a European sports website and is likely to be in excess of £300,000.The site,… Continue reading Vauxhall And Opel To Launch Euro ’96 Net Site
BARB estimates for the first quarter of 1996 show total penetration has passed the 5,000,000 mark (5,007,000).Cable penetration continues to grow at a faster rate than dishes up 2.6% between January and March 1996, compared to a 0.8% increase for dishes over the same period.Year on year figures (March 95 vs March 96) show cable… Continue reading Non Terrestrial Penetration Reaches 5 Million
The recent March edition of Madame Figaro, the bi-monthly fashion magazine of the Observer was the last issue. The troubled Observer has abandoned the joint venture due to the high cost involved after just four issues.France based Madame Figaro has been successful in its worldwide expansion plan, but has found breaking into the competitive UK… Continue reading Observer Closes Madame Figaro
