Skoda UK is joining forces with Amateur Gardening for a garden entry in the 1996 Chelsea Flower Show.A statement from IPC Magazines, who publish Amateur Gardening, says: “The sponsorship by Skoda is particularly harmonious as both the garden and Skoda share the same honest values; that of combining practicality and style, shape and form, with… Continue reading Amateur Gardening And Skoda In Sponsorship Deal
BSkyB has announced that Frank Bruno’s world heavyweight title defence against Mike Tyson will be viewed only on a pay-per-view basis. Subscribers will have to pay £9.95 to see the fight live (at 0200 on Sunday 17 March) and the replay at 0900 in the first ever instance of pay-per-view TV.The live UK rights to… Continue reading Bruno Tyson Fight Is First Pay-Per-View TV
According to a story in today’s Independent, Carlton Communications is raising £2bn to enable it to intervene and possibly prevent the £3bn merger between United News and Media and MAI.It is reported that Carlton’s advisers have been told they must have a £1.8bn banking facility in place by next Monday, when a full bid for… Continue reading Carlton To Fight For MAI
The Irish Independent, Ireland’s popular national newspaper, is to be printed additionally in Reading to cater for its growing mainland readership.The paper, with a total circulation of 340,000 and a readership of just over 1 million, will be printed by Berkshire Press from Sunday 25th February.Irish Independent: 00 353 1873 1666
A survey carried out by airtime sales house Laser in conjunction with The Sponsorship Research Company has shown that broadcast sponsorship is now accepted and trusted by British TV viewers.Viewers believe sponsorship has positive long-term brand building advantages for sponsors and feel ‘indebted’ to them, believing that their money keeps programmes on air. Other findings… Continue reading Research Reveals Positive Attitudes To Sponsorship
QVC has announced that fourth quarter net sales for 1995 reached an all-time high for the channel of £13.7 million, representing an increase of 73.4% on the fourth quarter 1994, when QVC recorded net sales of £7.9 million. QVC also added over 100,000 new customers in the period.During the fourth quarter, QVC answered 1.4 million… Continue reading QVC Ships 2.1m Items In 1995
The Digital TV Group has announced that 16 new members have joined the group taking the total membership to 24. The new members include Hitachi, Panasonic and Teletext.The Digital TV Group was created to provide an industry-wide forum to facilitate the introduction of digital terrestrial television (DTT) in the UK. Its members are mainly major… Continue reading Digital TV Group Has New Members
CompuServe, the Internet service provider, has announced that it will be split off from its parent company H&R Block with a public stock offering in April 1996.This will result in two independent, publicly traded companies. The plan involves an initial public offering of less that 20% of CompuServe. Compuserve believe that the move will enable… Continue reading Compuserve To Go Public
The snow that fell two weeks ago has helped boost viewing figures for the week ending 11th February 1995. Average weekly viewing for Individuals 4+ was up by 1 hour and 1 minute to 29 hours and 11 minutes when compared to the same week last year; which was a 3.6 percentage increase. This is… Continue reading Snowfall Gives Blanket Coverage For TV Viewing
The ITC has revised its rule relating to the advertising of dietary supplements; the new rule, which takes immediate effect, allows a broader range of people who may benefit from vitamin and mineral supplements to be identified within commercials.The previous rule allowed only restrained advertisements for vitamins and minerals related to the dietary requirements of… Continue reading ITC Revises Vitamins Rule
