Media Week will be changing its size to A3 on 15th March. There are no further details regarding the new format at the moment, but information will hopefully be available soon.In another change at the title, David Goulthorpe has left his position as Ad Manager to join Quantum Publishing. No one has yet replaced him.
The Daily Telegraph is to become the first broadsheet newspaper to sponsor a major ITV drama with the announcement of a new deal to sponsor the second series of Carlton’s peak time drama, Kavanagh QC.The second series of six 90-minute episodes starts on Monday 26th February and will be broadcast between 8.30pm and 10.00pm. Starring… Continue reading Telegraph To Sponsor Kavanagh QC
The Radio Advertising Bureau has launched the third burst of its Window Campaign this week in the national press. The generic campaign highlights the growth and effectiveness of commercial radio.The campaign will run in the broadsheets, with the aim of reaching 82% of business people responsible for advertising and marketing decisions. Clive Reffell, strategic planner… Continue reading Commercial Radio Hits National Press
As part of its on-going revamp the Daily Express will be changing its Saturday supplement This Week to full colour, and will also introduce a new weekday sports section. Both of these changes will take place in March.
QVC has announced that fourth quarter net sales for 1995 reached an all-time high for the channel of £13.7 million, representing an increase of 73.4% on the fourth quarter 1994, when QVC recorded net sales of £7.9 million. QVC also added over 100,000 new customers in the period.During the fourth quarter, QVC answered 1.4 million… Continue reading QVC Ships 2.1m Items In 1995
Marketing services group WPP has announced record profits of £113.7 million for 1995, up 33% from £85.3 million in 1994. Other results include earnings per share up 40% to 9.1p from 6.5p; turnover up 9% to £6.553 billion; revenues up 9% to £1.555 billion; operating profit up over 24% to £139.2 million; and net cash… Continue reading WPP’s Profits Up 33%
A new CIA Sensor study shows that 66% of cable and satellite owners would be unlikely to use pay-per-view TV and that the population as a whole is even more negative, with 72% of people saying they would be unlikely to use it.The view about paying extra for television viewing is mirrored by the 62%… Continue reading Majority Do Not Want Pay-Per-View TV
Media Sales and Marketing has announced two promotions among its sales staff. Andrew Westlake has been promoted from sales executive to group head of sponsorship and promotions and Robert Tomalin has been promoted from sales executive to group head of business development.MSM: 0171 383 3000
The latest July to December ABCs to be released include Inside Soap, whose circulation has increased steadily since its launch in August 1992. Publishing Co Title Jul-Dec’94 Jul-Dec’95 %Ch Actual Ch Attic Futura Inside Soap 116,734 154,008 31.93 37,274 BBC Magazines BBC Gardeners World 275,185 267,165 -2.91 -8,020 BBC Magazines BBC Vegetarian Good Food 70,500… Continue reading Latest Jul-Dec ABCs – Inside Soap Continues To Show Increase
A survey carried out by Universal McCann shows that 27% of Britain’s young TV viewers (15-24 year olds) would sign up to cable and satellite TV, if BSkyB won exclusive rights to live transmissions for major sporting events such as Wimbledon, the Grand National, Test Cricket or the FA Cup Final. It also shows that… Continue reading Survey Shows Support For Sky Sport
