Cadbury and Coronation Street have joined forces to create Britain’s biggest broadcast sponsorship deal. The deal, which has long been rumoured (Newsline 10/01), is worth £10m and will begin in September.The sponsorship will include the Cadbury logo in the opening and closing credits and also off-air promotions where Cadbury will be able to use the… Continue reading Cadbury To Sponsor The Street
The Guardian is launching a new heavy-weight poster campaign for G2, its Monday to Friday second section, at the end of March. The campaign will run for two weeks on 96-sheet posters nationwide.There are eight different executions featuring cartoons of popular icons to depict the mix of features in G2 – from fashion to film,… Continue reading Guardian Launches New Ad Campaign
Combined ITV/C4 revenue figures for February, based on agency estimates, came in at £153.61 million, an increase of 2.4% year on year. The ITV only figure, at £117.74 million was up just 0.2% year on year whilst Channel 4’s figure, at £35.88 million was up 10.5%. The ITV:C4 split is 77:23, an improvement for Channel… Continue reading TV Revenue – February
Debbie Hyams has joined the Clothes Show Magazine as the new Beauty Editor. She previously worked as Deputy Health and Beauty Editor of Company Magazine which she joined as Beauty Assistant 7 years ago.…Julie Warkentin has been appointed as the new editor of Marie Claire. She was previously editor of Draper’s Record and prior to… Continue reading New Editors For Clothes Show Magazine And Marie Claire
Drama from Dennis Potter and a remake of Gulliver’s Travels lead Channel 4’s spring programming season.Potter’s last wish that Karaoke and Cold Lazarus should be broadcast jointly by both Channel 4 and the BBC will be honoured, with the two broadcasters co-operating over screening the dramas.Gulliver’s Travels comes to C4 after huge success in America,… Continue reading Potter Leads C4’s New Season
http://www.melodyfm.co.uk/Melody FM’s web site is very disappointing. It comes across that the page is on the Internet grudgingly, as though Melody does not want to be there but feels it should. It seems strange that the ‘Airtime Opportunities’ section is emblazoned with “Forget the Net – TALK to us about your advertising needs” and then… Continue reading Website Of The Week: Melody FM
A restructure of Northcliffe Newspapers Group’s publishing interests in the South West has resulted in the formation of a new company called Westcountry Publications.Northcliffe operations in Plymouth, Exeter and Torquay were previously run as separate newspaper companies but have now been amalgamated into Westcountry Publications. This will be run by a new regional management team.Northcliffe… Continue reading Northcliffe Forms New Company
Former Y&R Worldwide Media Director Chris Dickens has been appointed independent non-executive Chairman of POSTAR – the research body which replaces OSCAR I on April 30 (Newsline 21/03).Under the control of its independent chairman POSTAR represents the joint interests of the Outdoor Advertising Association and the Council of Outdoor Specialists. Nick Phillips from the IPA… Continue reading POSTAR Appoints Independent Chairman
The ITC has appointed MORI to carry out a comprehensive research project into the perception, understanding and experience of the ITC, the first since the Commission was established in December 1990.The Commission requires reliable evidence of how it is perceived by a range of audiences, including the general public, the broadcasting and advertising industries, Westminster,… Continue reading Research Into Perceptions Of ITC
http://www.telegraph.co.uk/The Daily Telegraph is set to revamp the Electronic Telegraph from 2 April. New features from next week will include an interactive classified advertising section and an archive facility which will search for stories with a related theme.The design will also be altered, adding a menu bar to each page and changing the background colour… Continue reading New Look Electronic Telegraph Claims Over 210,000 Users
