The first month of the year showed a 6% increase year on year for combined ITV and C4 revenue, based on agency estimates. The total, £161.98 million, is comprised of £126.81 million for ITV only, and £35.17 million for C4. This represents a ratio of 78:22, a better month for ITV. In December, C4 took… Continue reading TV Revenue – January
The IPA is to launch its Net site on 28 February. The site, designed and hosted by MediaTel, will be accessible to both IPA members and non-members.Features on the Member’s section will include the IPA’s quarterly Newsfile, bulletins including legal updates and diary dates. On Open Access there will be press releases, an advertising effectiveness… Continue reading IPA To Launch Internet Site
Emmerdale last night emerged as the victor in its hour long special pitched against BBC1’s Eastenders. According to unofficial overnights, Emmerdale attracted 13.3 million viewers, and a 54% share of the audience.Eastenders, which was head-to-head with Emmerdale for its second half hour, attracted 9 million viewers, over 7 million viewers fewer than the previous Thursday.Last… Continue reading Emmerdale Beats Eastenders To Thursday Viewers
Ireland’s independent radio stations have increased their lead over R.T.E. Radio 1 by three points, according to the latest J.N.L.R./M.R.B.I. Listenership Survey. The 1995 survey shows that the independents have a market share of 44% (up 1%) compared to R.T.E. Radio 1 at 38% (down 2%) and 2FM at 22% (up 1%).The Independent Radio and… Continue reading Success For Irish Independent Radio
BSkyB has announced that Frank Bruno’s world heavyweight title defence against Mike Tyson will be viewed only on a pay-per-view basis. Subscribers will have to pay £9.95 to see the fight live (at 0200 on Sunday 17 March) and the replay at 0900 in the first ever instance of pay-per-view TV.The live UK rights to… Continue reading Bruno Tyson Fight Is First Pay-Per-View TV
According to a story in today’s Independent, Carlton Communications is raising £2bn to enable it to intervene and possibly prevent the £3bn merger between United News and Media and MAI.It is reported that Carlton’s advisers have been told they must have a £1.8bn banking facility in place by next Monday, when a full bid for… Continue reading Carlton To Fight For MAI
The Irish Independent, Ireland’s popular national newspaper, is to be printed additionally in Reading to cater for its growing mainland readership.The paper, with a total circulation of 340,000 and a readership of just over 1 million, will be printed by Berkshire Press from Sunday 25th February.Irish Independent: 00 353 1873 1666
A survey carried out by airtime sales house Laser in conjunction with The Sponsorship Research Company has shown that broadcast sponsorship is now accepted and trusted by British TV viewers.Viewers believe sponsorship has positive long-term brand building advantages for sponsors and feel ‘indebted’ to them, believing that their money keeps programmes on air. Other findings… Continue reading Research Reveals Positive Attitudes To Sponsorship
In the recent batch of ABCs which have been released, the Big Issue shows the greatest increase of 18%, while the Economist and Time Out show moderate rises of 2%. BBC Good Food’s ABC, released earlier, has now been withdrawn and will be re-released later this week. Title Jl-Dec 94 Jl-Dec 95 %Ch Actual Ch… Continue reading Latest Jul-Dec Figures
The I Can’t Believe It’s Not Butter TV ads will soon feature a first in TV advertising: a spot-the-difference competition regarding two deceptively different commercials.The 30-second commercials will launch on 11th March and viewers will be able to find five subtle differences between the two films, created by the McCann-Erickson advertising agency in London. Viewers… Continue reading New Spot-The-Difference TV Ads
