The ITC has appointed MORI to carry out a comprehensive research project into the perception, understanding and experience of the ITC, the first since the Commission was established in December 1990.The Commission requires reliable evidence of how it is perceived by a range of audiences, including the general public, the broadcasting and advertising industries, Westminster,… Continue reading Research Into Perceptions Of ITC
http://www.telegraph.co.uk/The Daily Telegraph is set to revamp the Electronic Telegraph from 2 April. New features from next week will include an interactive classified advertising section and an archive facility which will search for stories with a related theme.The design will also be altered, adding a menu bar to each page and changing the background colour… Continue reading New Look Electronic Telegraph Claims Over 210,000 Users
Rajar has decided to return to a “pre-list” diary methodology which will begin in April 1996.The adoption of a revised version of the diary method for Quarter 4 caused concern because its use resulted in a drop in listening figures for most stations. This method will continue to be used for Q1 1996.A new style… Continue reading Rajar To Abandon New Diary Method
The ITC has awarded the cable delivery franchise for the Haywards Heath area to the sole bidder Eurobell (Mid-Sussex) Ltd.Eurobell’s cash bid for the franchise in the Mid-Sussex district was £733,025. The company is committed to offering services to at least 31,150 homes in the course of a build programme ending in the year 1998.ITC:… Continue reading New Cable Franchise Awarded
Views expressed at a BBC Governors’ Seminar last November on taste and decency will be incorporated into a revised version of the BBC’s guidelines for programme makers.The Guidelines’ section on taste and decency will see a strong emphasis placed on the importance of the watershed. It will also reflect concerns about the use of bad… Continue reading BBC To Issue New Taste And Decency Guidelines
Flextech, the UK cable and satellite group, announced today that it has established its sales division as an independent sales house.The new airtime sales house will be free to represent non-owned or managed channels. It will be managed by Flextech’s current vice president of sales, Richard Burdett, who will report to a management committee chaired… Continue reading Independent Sales House For Flextech
Further ABCs for July to December have been released, including the AA Magazine and Auto Express, which is down 1.5% year on year. Title Jl-Dec ’95 Auto Express 83,066 Cycling Today 26,264 Perfect Home 75,390 AA Magazine 3,828,008 Liverpool FC Official Magazine 48,850 What Mountain Bike & Accessories 16,451
The most recent MRG evening meeting covered Broadcast Sponsorship Research, with Ivor Millman and Jim Kite of BSkyB speaking.Ivor Millman from TSMS revealed details from ITV’s research initiative with Millward Brown. This aimed to answer two key questions; what are the viewer’s views on sponsorship, and what does it actually do for the sponsor?.The research,… Continue reading MRG Evening Meeting – Broadcast Sponsorship Research
The MRG Annual General Meeting will be held on Thursday 28th March at Leo Burnett before the evening meeting at 5.00pm. The AGM will be attended by the committee and a report will be given covering the activities taken this year.The evening meeting on this date, entitled ‘Success for the Ford Fiesta “Wild Women” Campaign… Continue reading MRG AGM And Evening Meeting
The recent Rajar data for Q4 1995 shows that among the ILR stations, the North East regional licence Century Radio is doing particularly well; the station’s total hours have increased by 87.8%, from 1,447,000 in Q4 1994 to 2,718,000 in Q4 1995 and its weekly reach has increased by 3% points from 11% (241,000) to… Continue reading ILR Stations – Latest Rajar
