The Independent Television Commission has awarded the local delivery franchise for Carlisle to the sole bidder Cumbria Cable & Telecoms Ltd. The cash bid for the Carlisle franchise was £1, supplementing the percentages of qualifying revenue set by the ITC. The Cumbria Cable & Telecom proposes to offer services to at least 35,000 homes by… Continue reading Cable Franchise Awards
Who Should Call The Tune? Are We Paying a Fair Price For Harmony? Session One – Media-Just Pawns of the Government and City? Part One Part Two Session Two – Advertisers – Making The Most Of It Part One Part Two Session Three – Who’s In Charge of Industry Research? Part One Part Two Session… Continue reading MRG Conference 1995 – Barcelona
Conde Nast is to launch another magazine on the Internet next spring to run alongside GQ, which has been on-line since September. The second magazine, which will be aimed at women, is unlikely to be a replica of an existing Conde Nast title but instead will be an amalgam of all the women’s titles.As with… Continue reading Conde Nast Plans Second Internet Magazine
The first afternoon of day one was given over to the advertisers – and how (or if) they use research to market their brands.Delegates were treated to three very different case studies – McDonalds’ all- embracing marketing plans; Tango’s interactive and wacky promotions; and Buena Vista’s heavyweight hype of Disney’s latest blockbusters.Whilst McDonalds, more than… Continue reading Advertisers – Making The Most Of It
It is reported today that Buckingham Palace is considering switching the filming of the Queen’s Christmas speech away from the BBC, following the announcement of the BBC Panorama interview with the Princess of Wales.Any final decision on whether to move the broadcast would be taken by the Queen, but the fact the Palace is considering… Continue reading BBC Christmas Doubts
Rupert Murdoch, stung by increasing newsprint costs and steady circulations at his Today newspaper, has also announced he is to ease his financial burden by increasing the price of the Times from Monday. The daily will go up by 5p to 30p, and the Saturday edition will rise to 40p from next week.It is now… Continue reading Times To Increase Cover Price
According to the latest Youth TGI survey, released this week, More is the favourite title for girls aged 15-19, and has been for the past three years. Just Seventeen has also kept its position over the years, in the number 2 slot. The Sun and News of the World beat Mizz in the girl’s top… Continue reading Youth TGI Readership Results
The last edition of News International’s Today newspaper reads “Goodbye. It’s been great to know you”. High costs and rising losses have been blamed by publisher News International for its decision to close the title. Les Hinton, executive chairman of News International said “with a modest circulation, insufficient growth and rapidly rising costs we have… Continue reading Last Today Promotes Sun To Readers
According to unofficial overnight viewing figures, Channel 4’s premiere last night of Four Weddings and a Funeral attracted 11.736 million viewers, the channel’s highest audience for 10 years.11.736 million individuals tuned into the film; of these 10.812 million were adults, and 6.172 million, housewives. Channel 4’s previous high came from A Woman of Substance, which… Continue reading Four Weddings Is C4’s Top Programme Of Last 10 Years
A new research study into the attitudes of satellite television viewers to broadcast sponsorship has shown that Sky viewers are more knowledgeable, confident and interested in sponsorship than terrestrial only viewers.Sky audiences are more involved and interested in the station and are therefore more responsive to station sponsors. Overall attitudes to the Sky channels indicate… Continue reading Satellite Viewers More Interested In Sponsorship
