Conde Nast is to launch another magazine on the Internet next spring to run alongside GQ, which has been on-line since September. The second magazine, which will be aimed at women, is unlikely to be a replica of an existing Conde Nast title but instead will be an amalgam of all the women’s titles.As with… Continue reading Conde Nast Plans Second Internet Magazine
The first afternoon of day one was given over to the advertisers – and how (or if) they use research to market their brands.Delegates were treated to three very different case studies – McDonalds’ all- embracing marketing plans; Tango’s interactive and wacky promotions; and Buena Vista’s heavyweight hype of Disney’s latest blockbusters.Whilst McDonalds, more than… Continue reading Advertisers – Making The Most Of It
Emap has today announced a 53% increase in pre-tax profits to £33.9m for the 6-months to the September 1995. Operating profit for the Consumer Magazines UK division increased by 27% to £17.7m. Turnover in this division increased by 6% and circulation and advertising revenues increased by 4% and 10% respectively.Profit for the Radio division was… Continue reading Emap Results
Friday morning’s session began with a lively debate; “This house believes that the industry should provide no more research than allows the seller to sell and the buyer to buy.” A show of hands before the debate showed very few were in favour of the motion.Mark Cramer, MD of Motive spoke for the motion. Research… Continue reading Day Two: Session 3. Who’s In Charge Of Industry Research?
According to the latest Youth TGI survey, released this week, More is the favourite title for girls aged 15-19, and has been for the past three years. Just Seventeen has also kept its position over the years, in the number 2 slot. The Sun and News of the World beat Mizz in the girl’s top… Continue reading Youth TGI Readership Results
The last edition of News International’s Today newspaper reads “Goodbye. It’s been great to know you”. High costs and rising losses have been blamed by publisher News International for its decision to close the title. Les Hinton, executive chairman of News International said “with a modest circulation, insufficient growth and rapidly rising costs we have… Continue reading Last Today Promotes Sun To Readers
It is reported today that Buckingham Palace is considering switching the filming of the Queen’s Christmas speech away from the BBC, following the announcement of the BBC Panorama interview with the Princess of Wales.Any final decision on whether to move the broadcast would be taken by the Queen, but the fact the Palace is considering… Continue reading BBC Christmas Doubts
Rupert Murdoch, stung by increasing newsprint costs and steady circulations at his Today newspaper, has also announced he is to ease his financial burden by increasing the price of the Times from Monday. The daily will go up by 5p to 30p, and the Saturday edition will rise to 40p from next week.It is now… Continue reading Times To Increase Cover Price
Revealing Channel 4’s winter schedule today John Willis, director of programmes, made a scathing attack on ITV and the Channel 4 funding formulas. He suggested that Marcus Plantin is fast becoming the Jacques Chirac of British television with his unpopular programme policies. Willis then criticised the formulas used to calculate the amount Channel 4 has… Continue reading Techno Nerds Astronauts And Girlies Fill C4’s Winter Schedule
The government has confirmed that it is to introduce a new Broadcasting Bill which will “extend choice and competition” in the UK media industry. The restrictions on cross-media ownership will be relaxed, and the digital television should be introduced within the next two years.The Broadcasting Bill is likely to be tabled at the end of… Continue reading Queen’s Speech – New Broadcasting Bill
