British Transport Advertising has launched advertising on the departure and arrival indicator boards at mainline stations in London.MasterCard has become the first company in the UK to utilise this new area of advertising. The ads are appearing at Waterloo, Victoria, and Kings Cross whenever an indicator board goes blank in the changeover of destination displays.The… Continue reading BTA Launch New Ad Promotion
Emap has confirmed that the acquisition of the Herald and Post Newspapers from Thompson Regional Newspapers is complete, following agreement from the Dept. of Trade and Industry.The Herald and Post comprises of four free titles based in Bedfordshire, Buckinghamshire and Hertfordshire.For further information: Peter Strong, Chief Executive EMAP Newspapers: 01780 66566
Talk Radio has secured a major sponsorship and airtime deal with Snickers, event sponsor of the World Athletics Championships. The communications package has been developed by Drum. The broadcast package is intended to reach a core target of 16-24 males.The 1995 World Athletics Championships in Gothenburg, Sweden will be held between 4-13 August. Broadcasts of… Continue reading Talk Radio In Snickers Sponsor Deal
http://www.emap.co.uk/media/http://www.digiNet.co.uk/EMAP Media have put up a net site to provide information on some of their weekly titles. Media Week, Broadcast, UKPG, and Screen International all offer comprehensive contacts lists, details of editorial content, and order forms for subscribing to the printed magazines.Three of the titles – Media Week, Broadcast, and UKPG – are also providing… Continue reading Net Site Of The Week – Emap/Miller Freeman
The Advertising Association has today published its Long Term Advertising Expenditure Forecast, which estimates more than 40% growth in real terms in total media expenditure (press, TV, outdoor, radio and cinema) over the next 12 years.The AA predicts that although new technology will continue to affect the industry, this should not necessarily affect the growth… Continue reading 40% Growth In Ad Expenditure Forecast Over Next 12 Years
Television viewing for the week ending 23/07/95 has risen by 2.6% when compared to the same week last year, although both commercial terrestrial channels recorded a fall in their average weekly viewing.For the first time since 14/05/95 all of Channel 4’s top ten programmes have an audience of over three million, with Friday’s episode of… Continue reading TV Viewing Summary w/e 23/07/95
QVC, the television shopping channel, has increased net sales for the second calendar quarter to £7.38 million. This compares to £2.81 million for the same period last year.According to QVC the third quarter has started well for the 21 month old channel, with July gross orders over seven days of £1.24m which beat its ’94… Continue reading QVC Triples Size Of Call Centre To Cope With Demand
The new licence for the Chichester, Bognor Regis and Littlehampton area has been issued to South West Sussex Radio Ltd.The station will provide music, local news, information and speech based programmes. Jim Brooks, chairman of the Volunteer Group said that music will cover late ’50’s and ’60’s. The audience profile will be aged between 25-55.… Continue reading SWSR Radio To Launch In March
Amra has developed a new North West regional press package which TMD Carat is using to launch Continental Airlines’ new transatlantic Manchester to Newark (USA) flight.AMRA claims its North West package delivers an AB readership of around 180,000 with a total readership of over 800,000 and offers an alternative or upweight in the North West… Continue reading Amra Regional Press Package
York-based Minster FM has acquired and renamed Sunderland-based Wear FM to Sun City 103.4 FM.Geoff Hemming (from the Pulse in Bradford) is Programme Manager; Sales Manager, Tanya Masterman (from TFM); Senior Sales Exec, Denise Mickle (from TFM); Breakfast DJ, John Foster ( From Great Yorkshire Gold); Afternoon DJ Robin Griffiths (from Hallam FM) and Evening… Continue reading Minster Acquire Wear FM
