The next MRG meeting will be held on Monday 10th July at the Arts Club, 40 Dover Street. The evening will consist of presentations from a recent research conference in New York. 6pm for 6.30pm start.The speakers and topics are as follows: Phil Gullen of Carat Research – Discussing Carat’s latest findings on Effective Frequency.… Continue reading MRG Evening Meeting – July 10
07/07/95Mrs Virginia Bottomley, the new National Heritage Secretary has begun to implement the first stages of the media ownership rules. The new rules mainly affecting commercial radio mean that the total number of licences one company may hold will increase from 20 to 35 although there will also be a limit of 15 per cent… Continue reading Bottomley Targets Radio Ownership
Muzik, the new dance magazine launched by IPC on May 10th is claiming initial success. It launched with an advertisers’ guarantee of 35,000; initial publisher estimates put the first issue sales at around 45,000.Haymarket’s new music launch, Encore, released on the same day as Muzik, has however not fared so well. Despite having Virgin as… Continue reading Music Press – Success And Failure
The latest cinema admissions released by RSA show a further decline on last year. May’s average weekly admissions for 1995 were 1.6 million, a decrease of 16% on last year’s May figure. The low admissions figure could be explained by the release in May last year of Four Weddings, together with the fact the biggest… Continue reading Cinema Admissions – Fall Continues
In a bid to attract listeners, Radio 3 are to introduce new programming in the autumn schedule. In an attempt to broaden the station’s appeal Radio 3 are to move the current morning programme which transmits at 9am and replace it with a music listening programming which is “not too challenging” according to a Radio… Continue reading Radio 3 Revamp
Research into readership of newspapers’ sections is to be undertaken by a joint initiative between Express Newspapers, Leo Burnett and the Central Office of Information, (C.O.I.).The three organisations have joined forces to commission independent research into what they call “this neglected area”; it will cover both Saturday and Sunday mid-market and quality newspapers and their… Continue reading Newspaper Section Readership To Be Undertaken
Responsibilities for the 1995/6 IPA Media Policy Group have been assigned. This year the IPA has shifted emphasis towards television, with four rather than three people covering television. John Perriss, chairman of the group, said: “The realignment recognises the major changes underway within the television sector where IPA input will be required in coming months.”Alan… Continue reading IPA Media Policy Group Announced
The IPA has agreed a “Customer Charter” with the UK commercial radio sector, aimed to safeguard agencies’ and advertisers’ interests.The agreement covers sales practices and accountability in the following areas:Areas available for purchase:* Open access to individual licence areas* No conditional selling of areas* All areas which have separate programming output and RAJAR research made… Continue reading Radio “Customer Charter”
It has been confirmed to MediaTel this morning by senior company sources that the article which appeared in this morning’s ‘Marketing Week’ concerning a AMV/BMP merger is no more than complete and utter speculation.
Total advertising expenditure in the UK in 1994 amounted to £10.17 billion – an increase over the previous year of 8.5 per cent in real terms, in figures published by the Advertising Association in their ‘Advertising Statistics Yearbook 1995’.The Director General of the Advertising Association, Andrew Brown said:”It is interesting that every single sector had… Continue reading Advertising Expenditure reaches £10BN
