Cordiant plc has ended its 6-month search for a new chief executive following the departure of Maurice Saatchi, by appointing Bob Seelert. Bob joins after a career with the General Foods Corporation, and more recently Kayser-Roth Corporation and Topco Associates. He has experience in advertising from the client perspective, and according to the statement, “will… Continue reading Seelert New Chief Executive Of Cordiant
In its annual report published yesterday, the Broadcasting Standards Council said that complaints had risen dramatically in the past year. The Council recorded a 31% rise in the number of complaints directed to the BSC during 1994-95.“Complaints relating to violence, sex, taste and decency rose from 1711 in 1993/4 to 2247 in 1994/95. While the… Continue reading Complaints To BSC Rise
BBC1’s decision to switch The New Adventures of Superman with Steve Wright’s People Show has seen a decline in viewing for both programmes. Steve Wright’s viewing has nearly halved and Superman lost 1.3 million. Saturday, with the exception of the National Lottery, is a bad day for BBC1 with all of its prime-time programmes being… Continue reading TV Viewing Summary W/E 02/07/95
SIS, the company that supplies bookmakers with live horse racing looks set to launch a cable channel. The channel would broadcast live coverage of horse races, with specialist analysis and the assessment of form.It will probably take the form of a stand alone subscription channel costing the viewers about £5 per week and will be… Continue reading SIS To Launch Horse Racing Channel
Thomson has announced it will consider offers for its remaining regional titles, based in Aberdeen and Edinburgh; these include the Edinburgh Evening News and Aberdeen Herald and Post. If no suitable offers for the Scottish titles are received, they will be kept on by Thomson.Thomson has said that it will concentrate on its legal, professional,… Continue reading Thomson Puts Remaining Titles Up For Sale
According to research conducted by CIA Sensor, the public are divided on whether programmes aimed primarily at a gay audience, such as BBC2’s Gaytime TV and Channel 4’s Dyke TV should be encouraged.Just under half of adults questioned (46%) have no opinion on the subject. Those with an opinion are split between voting against such… Continue reading Viewers Divided On Gay Programmes
Maiden’s proposed takeover of BTA (subject to OFT findings) has received a tentative endorsement from the IPA, depending on the following two issues:1. That Maiden will make a significant investment in developing the six sheet market: and 2. That Maiden will evenly balance panels in its future packages in line with population distribution by region,… Continue reading IPA – Conditional Backing For Maiden Deal
The latest MRG Evening was held at the Arts Club, Dover Street, 10 July. The presentations were some of the papers from a recent research conference in New York.Phil Gullen of Carat Research discussed Carat’s latest findings on Effective Frequency. Mr Gullen began by reminding the audience that effective frequency had been the subject of… Continue reading MRG Evening
VN Publishing, an independent publisher based in Wolverhampton, is set to launch the first magazine dedicated to the new Sony Playstation.PSX, a monthly title, will be launched in September with a cover price of £2.75 and an initial print run of between 20-30,000. It is aimed at a predominantly male audience between 16-35 and will… Continue reading New Computer Title
CIA Sensor has revealed in other research that Sky News, not BBC1 is the favourite provider of current affairs among 15-24 year olds.When asked to name a television channel with the most informative and in depth current affairs coverage, over one third of all viewers (35%) say BBC1. This is followed by BBC2 (20%), Sky… Continue reading Sky News Favoured By Young Viewers
