According to research conducted by CIA Sensor, the public are divided on whether programmes aimed primarily at a gay audience, such as BBC2’s Gaytime TV and Channel 4’s Dyke TV should be encouraged.Just under half of adults questioned (46%) have no opinion on the subject. Those with an opinion are split between voting against such… Continue reading Viewers Divided On Gay Programmes
Maiden’s proposed takeover of BTA (subject to OFT findings) has received a tentative endorsement from the IPA, depending on the following two issues:1. That Maiden will make a significant investment in developing the six sheet market: and 2. That Maiden will evenly balance panels in its future packages in line with population distribution by region,… Continue reading IPA – Conditional Backing For Maiden Deal
The latest MRG Evening was held at the Arts Club, Dover Street, 10 July. The presentations were some of the papers from a recent research conference in New York.Phil Gullen of Carat Research discussed Carat’s latest findings on Effective Frequency. Mr Gullen began by reminding the audience that effective frequency had been the subject of… Continue reading MRG Evening
VN Publishing, an independent publisher based in Wolverhampton, is set to launch the first magazine dedicated to the new Sony Playstation.PSX, a monthly title, will be launched in September with a cover price of £2.75 and an initial print run of between 20-30,000. It is aimed at a predominantly male audience between 16-35 and will… Continue reading New Computer Title
CIA Sensor has revealed in other research that Sky News, not BBC1 is the favourite provider of current affairs among 15-24 year olds.When asked to name a television channel with the most informative and in depth current affairs coverage, over one third of all viewers (35%) say BBC1. This is followed by BBC2 (20%), Sky… Continue reading Sky News Favoured By Young Viewers
Cordiant plc has ended its 6-month search for a new chief executive following the departure of Maurice Saatchi, by appointing Bob Seelert. Bob joins after a career with the General Foods Corporation, and more recently Kayser-Roth Corporation and Topco Associates. He has experience in advertising from the client perspective, and according to the statement, “will… Continue reading Seelert New Chief Executive Of Cordiant
The National Readership Survey has issued a formal statement to the news that the COI, Leo Burnett and Express Newspapers are planning their own research into newspaper section readership.The NRS points out that they have proposed similar ventures to this one in the past but they have been unable to gain full industry backing due… Continue reading Section Readership Research Welcomed By NRS
Bertelsmann is still Europe’s top media company, according to CIT Publications Media Map Monitor. 1994/5 turnover is up 9% at over DM20 billion, and profits are up 7% at DM1.6 billion. The top-ranking German company’s lead over its public broadcasting compatriate ARD has increased from $2.4 billion to $3.9 billion.In third place is Havas, from… Continue reading Germans Lead In European Media
The ITC has announced that it has received two applications for the local delivery franchise for Chichester and Bognor. The applicants are: Sussex Cable and Telecoms Ltd, backed by US Cable Corporation and Morgan Cable Ltd, and Nynex UK.The local delivery franchise for Haywards Heath has also been advertised; just one application was received, from… Continue reading Applications For Cable Licences Received
BT and Channel 4 have announced the results of research carried out into Direct Response Television (DRTV). The research has shown that one in five British TV commercials carry a telephone number. This represents growth of 46% on 1993. The research which was launched last Friday builds on the first study which was carried out… Continue reading DRTV Research – One In Five Ads
