Despite losing Christmas Day to the BBC, ITV is claiming a 100% record of winning every week in peaktime across 1994.In w/e 25/12 ITV’s peaktime share was 40.6%, compared to 39.1% for BBC1, and overnight estimates for the final week of 1994 give ITV a 2% lead over BBC1 – 40% to 38%.Further information:Carol Millward,… Continue reading ITV Claims 100% Victory In Peaktime Viewing
New licensee Gemini Radio has launched in the Exeter and Torbay region, taking over from Devonair which lost the licence last year. Gemini broadcasts two separate services on the FM and AM band. The FM service is aimed at the 15-40 age group, with a music based format from the 1970s-1990s, while the AM service… Continue reading Gemini Radio Launches
The debate over how the European Union should protect its broadcasting industry from US imports will continue today in Brussels.With strong backing from the French, a plan was drawn up towards the end of last year to enforce more strictly the measures which require that at least 50% of programmes screened by European broadcasters are… Continue reading TV Debate Continues In Brussels
Classic FM has revealed it attracted more than 300 advertisers in 1994, 30% of which were new to radio. The highest level was from the financial sector, accounting for 18% of the stations advertisers.
German media groups Bertelsmann, Leo Kirch and Burda, have all been involved in talks with Daimler-Benz, the automotive and aerospace group, aimed at establishing multimedia ventures.
The Daily Express and Sunday Express have linked up with Stena Sealink to offer £1 sailings to France and £5 to Holland running from December 31 to January 13. The Daily Mail and Mail on Sunday promotion – in conjunction with P&O – began on the same date but ends this Sunday (Jan 8th). Both… Continue reading Express / Mail In Sail To France Sponsorships
The electronic sign over Times Square, known to New Yorkers as the Zipper, and operated by the newspaper New York Newsday since 1986, has been taken over by Pearson, who have signed an initial two-month lease, with an option to extend for a further two years. It took over the sign hours before the New… Continue reading Pearson Takes Over New York’s Zipper
NBC has acquired a transponder on the new Astra 1D Satellite and plans to use it to provide variants of its existing service for particular markets, as well as for new services.
Maurice Saatchi has today rejected the concessionary offer to remain as chairman of Saatchi and Saatchi Worldwide Advertising, a subsidiary of the Saatchi and Saatchi group. In a letter to company secretary Graham Howell, Saatchi says “Please inform Mr Herro that I do not accept his offer. It was kind of him to consider me… Continue reading Maurice Saatchi Quits
MediaTel has been informed by sources at Allied Domecq that there is no truth in the reports circulating prior to Xmas of a sponsorship deal with Granada – put at £30m – for Coronation Street. A tie-up with Coronation Street logos appearing on Tetley tea is going ahead, but staff at Allied have been informed… Continue reading Coronation Street Sponsor Rumour Denied
