Men’s Health, the new male health and fitness title, launched yesterday from Rodale Press. Bi-monthly, the glossy title with a cover price of £1.95 has 132 pages.Editorially the first issue covers sport and style as well as just fitness and health, and has the feel of a woman’s general interest glossy monthly, including a section… Continue reading Men’s Health – First Issue Review
The Times is to introduce a motoring supplement on Saturday, one week after the Daily Telegraph announced its plans to extend its motoring supplement. (Newsline 12/01). The new weekly broadsheet supplement will increase the Times’ motoring pagination from 3 to 12 pages.
According to trade press reports, Midland Independent Newspapers is to launch a national consumer magazine this summer.
Channel 4 heard yesterday that the government does not intend to alter its funding formula until the scheduled review in 1997. Stephen Dorrell, heritage secretary, wrote to the chairman of Channel 4 saying it would “be wrong” to amend the channel’s funding before then.Dorrell has decided to wait until then to assess the issue because… Continue reading Channel 4 Loses Funding Fight
US West announced full year results from the Baby Bell regional phone companies with a 55% jump in net earnings to $409m in the final quarter, helped by the flotation of TeleWest, its UK joint venture. TeleWest increased the number of cable subscribers by 42% to 320,000 and its telephone lines by 94% to 271,000.
Sir Peter Walters, the former BP chairman appointed to the board of Saatchis by Maurice Saatchi said yesterday that “he could not conceive” of Maurice rejoining the board. He said that the proposal for reconciliation made by Charles at the weekend was unworkable because shareholders and employees were opposed to Maurice rejoining.Any hopes of a… Continue reading Saatchi Peace Plan Dismissed
EMAP has closed Carweek, its highest profile launch this decade, after just eighteen months. The publisher has admitted that it misjudged the market.The magazine’s sales floundered from the start, not achieving the initial advertiser guarantee of 110,000. This was initially blamed on the title’s A3 format, which meant it could not be stacked alongside other… Continue reading EMAP Closes Carweek
In a significant deal for both parties, Mazda has agreed to support British Athletics over the next three years through a £500,000 sponsorship deal.This is the first sponsor for the sport since the drug cases against Diane Modahl and Paul Edwards at last year’s Commonwealth Games. Athletics has lost some significant sponsors over the last… Continue reading Mazda Athletics Sponsorship
Channel 4’s 1995 ratecard, released this week, shows no major changes on the 1994 ratecard. The only change is the discount for macro region packages, where the discount for the South macro area is now 70% instead of the previous 75%. Other macro areas retain the same discount.
Scottish TV has secured a three year airtime deal with the UK’s largest advertiser, Unilever, bringing to an end a dispute which kept a range of products off Scottish screens in 1994 when it was represented by The Time Exchange. Now all advertising is handled by TSMS.Managing director Gus Macdonald said that the agreement would… Continue reading Scottish TV Wins Unilever Deal
