Companies will now be able to include their slogans and logos on television sponsorship credits for the first time. The introduction of the Trade Mark Act on 31 October 1994 means that slogans and product shapes may be registered as part of a company’s trade mark, and this together with the relaxation of the ITC… Continue reading Stronger Branding For Sponsorship Credits
The financial costs of the newspaper price war may be felt further next year when the prices of newsprint rise. A 15% increase is already scheduled for January, but according to the head of the UK’s biggest plant, Aylesford Newsprint, prices are likely to rise by a further 15% next year.
The latest ITC cable statistics show that the spread of cable has been significantly faster in 1994 than last year. The number of new homes to which broadband cable became available was 53% higher in the first nine months of 1994 than in the same period of 1993. The number of people actually subscribing to… Continue reading Cable Continues Growth
Sale World, a small independent publisher is launching a new title on 1 December. Executive Woman is a glossy bi-monthly, pitched between a business and a consumer title. It has a perfect bound cover with lots of glossy photos, with the appearance of a mainstream consumer magazine, but is aimed at business women and contains… Continue reading New Title Aimed At Business Women
A survey carried out by the Telecommunications Users’ Association into consumers attitudes to telephone companies reveals that they would like more effective advertising which would highlight the benefits and costs associated with using new services.TUA: 081 449 8844
The BBC has confirmed that it will launch a digital radio service next September. The BBC says it is the first broadcaster in the world to make a firm commitment to launching a DAB radio service.Advantages of broadcasting a digital signal over a conventional one are that a good reception is achieved without moving aerials;… Continue reading BBC Confirms Digital Radio Launch
Children can now interact with CITV, ITV’s afternoon programme. CITV interactive goes on line on November 28. The first interactive on-screen magazine contains a special Bulletin Board System aimed at 11 to 16 year olds but any child with a PC and a modem will be able to use the system. Denise Winterburn, producer of… Continue reading Interactive Children’s ITV
… Mark Taylor, joint broadcast director at McCann Erickson left the agency on Monday following last week’s shake-up of the media department. Mick Perry, strategic negotiation’s director, will takeover TV buying.… Andy Sloan, Media Director of CIA Medianetwork, and Tracy Beard, associate director have resigned to set up their own direct-advertising company.… Charles Ross, marketing… Continue reading Agency Departures
From next year newspapers’ ABCs will include the exact number of copies that are sold at less than the full price. ABC intends to implement the new code in the first monthly audit of next year.Newspaper sales will be broken down into three categories, normal sales, abnormal sales, which will be copies sold at a… Continue reading More Exact ABC Newspaper Circulations
Thomson Corporation’s UK business and professional publishing services aided Thomson to a 19% increase in 9-month profits to £316m. The UK units outperformed many of its overseas operations.
