Nickelodeon has recorded its highest rating on Friday 29th October,beating all channels within the Satellite Market, Channel 4 & BBC2 (kids) within satellite homes with a 2.6 average kids TVR. Nickelodeon also went on to gain a 7% share of the children’s market, beating Channel 4 and BBC2 (kids) week ending Sunday 30th October according… Continue reading Nickelodeon On The Increase
Former National Heritage Secretary, David Mellor, is to broaden his own media coverage further with a series of late-night chat shows to be screened by Channel 4 in the new year. According to Broadcast magazine, the shows, un-titled as yet, are to be produced by the same company responsible for After Dark.
Microsoft is to test an “end-to-end software solution” for interactive TV early next year. The system includes distributed operating system software for connecting TV set-top boxes and PCs with a wide variety of services, plus media server software for delivering video-on-demand and a set of interactive applications.
At the TV Summit ’94 this morning, Sir David English, chairman and editor in chief of Associated Newspaper announced that they have just acquired a second cable television channel. “The Performance Channel”. It is an Arts and Entertainment channel which broadcasts for 10 hours per day. Associated’s 24 hour news and feature channel, “Channel 1”… Continue reading Associated Acquires Second TV Channel
Janet Izatt, associate editor of Media Week has been promoted to acting editor three months after Phoebe Cork left to concentrate on writing. Izatt is expected to be confirmed as editor in the near future, as publisher Stuart Bindley-Ross has stated publicly that he is not looking to recruit anyone else
Press-buying director of O&M, Bill Kinlay has been promoted to media director. The post has been vacant since former managing director Bill Patterson left in June. Assistant media director Rhona Tridgell becomes client services director. A new appointment will be made for the head of press-buying vacancy.
The latest weekly viewing figures from BARB, for the week ending 23/10/94, show ITV and C4 combined taking 51.1% of the total share of viewing, an average of 13 hours and 23 minutes. This is up 2.4% on last year. All TV viewing is up by 1% year on year.
Durex is to sponsor Dial MTV, a phone-in video chart show run on MTV Networks Europe, supported by an advertising campaign in the spring of next year. During the course of the year-long sponsorship, Durex will get 179 million exposures to the 16-34 year-old target market and an estimated 14.7 million exposures to 16-34 year-olds… Continue reading Durex In MTV Sponsorship Deal
Choice Publications has launched a new magazine this week; called Best of British, the bi-monthly title is targetted at BC1C2 men and women, aged 45-65. The title will be feature led, containing articles on travel, nostalgia and cookery, aiming to cover “the lifetime and lifestyle of British people.” The first issue contains a poll to… Continue reading Best Of British – New Magazine Launches
BUSADS, LTA’s Bus Audience Data System is now available on MediaTel. The campaign planner provides audience data, reach and frequency for bus campaigns in Greater London.Jeremy Male, Managing Director of LTA said, “Used alongside our TRAC database, which has been fully interactive on MediaTel since 1992, BUSADS will enable planners to make much faster decisions… Continue reading LTA’s Busads Now Available On Mediatel
