According to Register-Meal brand expenditure data for November the National Lottery spent in excess of £8m (8,368,000) on publicising the event; the first draw taking place on 19th November 1994.The National Lottery expenditure split was as follows: £(000’s) Television 3589 National Press 2668 Outdoor 1518 Regional Press 380 Radio 213
Bell Cablemedia is thought to be the next cable company to float. Analysts say the flotation could raise over £100m. The company say they would use the money for acquisitions, and speculation is that Videotron, in which Bell already has a 30% stake may be a target.Bell Cablemedia covers more than 2m homes in Britain… Continue reading Another UK Cable Flotation
In an effort to attract readers of Me, which closed last week, G&J is cutting the price of Best this week from 50p to 35p.
Quarter 4 Rajar results – topline data released January 30th, full data one week later – will include the following changes and additions:New stations – Century Radio Galaxy 101 The Hotter Mix Scot FM Country 1035 Heart 100.7 FM JFM North West Fortune 1458 London News 97.3 FM / London News Talk 1152 AM (replaces… Continue reading Changes To Next Rajar
The Advertising Standards Authority has upheld a complaint from Haymarket Publications against Centaur, which claimed in an advertisement for Marketing Week that 94% of advertising and marketing personnel read each issue. In fact the names for Centaur’s research came from its own controlled circulation database.The ASA agreed that the research was “biased and invalid”, and… Continue reading ASA Raps Marketing Week
Alec Kenny, Sales Director of Talk Radio, today refused to comment to MediaTel on newspaper reports that Steve Wright is due to join them from Radio 1. He would however confirm the following presenters: Scott Chisholm, Caesar (from Kiss 100FM), Terry Christian, Jeremy Beadle, Moz Dee (from CW Radio) and Al Kelly. Talk Radio launches… Continue reading Talk Radio Line-Up
Charles Burgess, managing editor of The Independent, has left the paper, his role being taken up by assistant editor Colin Hughes. Burgess had been at the paper since prior to its launch, but said there was not really a job for him there anymore.Further problems loom with production staff voting to take industrial action over… Continue reading Managing Editor Leaves Independent
Tougher new rules for the advertising of alcohol, motoring, snack food and slimming products are published today by the ASA, applying to printed media and promotions, and extended to cover electronic media. The new rules are effective from February 1st.Alcohol: No advertising where more than 25% of a publication’s readership is under 18.Snack foods: No… Continue reading Tougher Advertising Rules Published Today
Kellogs have ended their eight-year association with cycling’s Tour of Britain. It is now unlikely that the five-day event will take place this year, although a new sponsor will be sought for 1996.
QualitiesThe December newspaper ABCs followed the pattern of previous years with almost all the national newspapers recording falls in circulation against November. The Financial Times was one of the exceptions, recording an increase of 1.44% on November to 297,395.A comparison against December 1993 gives more favourable results for the quality newspapers. The Times, while dipping… Continue reading National Press Round Up – December
