More Industry News articles

John Ferguson, International Media Director of McCann-Erickson has been appointed Media Director of Dewe Rogerson, replacing Cathy Walker.

Michael Schrage of the LA Times, speaking at the TV Summit 94 began his view of the future of mass communications by saying that the “information superhighway” was a misleading metaphor. The new technology is not about information, but relationships. The area we need to be concentrating on is linking networks together; this will make… Continue reading The Future Of Mass Communications

The ITC has issued its response to the Government’s White Paper on “The Future of the BBC”, in which it proposes the franchising of commercial activities to a private-sector operator.The ITC supports the BBC’s aim of exploiting its assets, such as secondary programme rights; however, the ITC points out that the BBC has no capital… Continue reading ITC Response To BBC White Paper

The ITV Network Centre has developed a computer system which will predict the most effective programming schedule in terms both of size and demographics of audience, David Brennan announced at the TV Summit in Brighton last week.The Evaluator, as the system is called, will be used to plan real schedules from the beginning of next… Continue reading ITV Scheduling Goes On Line

The Radio Authority has today re-awarded the licences held by The Pulse (FM) and Great Yorkshire Gold (AM) in West Yorkshire; the new 8-year contract period will run from January 1996.John Josephs, managing director of the Metro Radio Group, which owns the two licences, said that the decision by the Radio Authority is regarded as… Continue reading Pulse FM And Great Yorkshire Gold Re-Awarded Licences

Rodale Press, American sports publisher, is to launch a bi-monthly magazine in the UK called Men’s Health. A bi-monthly title, launching on 18th January, it is a lifestyle magazine, focussing on active pursuits, nutrition, male grooming, fashion and fitness.Men’s Health will have a cover price of £1.95. It will be a glossy, perfect bound title,… Continue reading New Men’s Health Title

Stephen Dorrell, National Heritage Secretary warned the BBC last night that it would have to maintain a large share of the audience to guarantee continuation of the licence fee. He said, “If the audience narrows, the case for a universal licence fee will be weakened.” The government is committed to licence fee funding until 2001.… Continue reading BBC Must Keep Share

According to the latest Irish listenership figures, the JNLR/MRBI November Interim report which was released this week, 50% of all listeners heard a local independent radio station “yesterday”, over the period April to September 1994.Although the interim report does not indicate market share, Michael O’Keeffe, Chief Executive of the Independent Radio and Television Commission said… Continue reading Half Of Irish Listeners Choose Local Radio

Speaking yesterday at the TV Summit, Eugene Connell of Nynex and the Cable Communications Association predicted that by the end of the year there will be 1 million cable subscribers. By 1995 there will be 6.5 million homes passed; this figure will be 14 million by the year 2000. Subscribers should have reached 6.6 million… Continue reading Cable Subscribers To Exceed 6m By 2000

Janet Izatt, associate editor of Media Week has been promoted to acting editor three months after Phoebe Cork left to concentrate on writing. Izatt is expected to be confirmed as editor in the near future, as publisher Stuart Bindley-Ross has stated publicly that he is not looking to recruit anyone else