EMAP has closed Carweek, its highest profile launch this decade, after just eighteen months. The publisher has admitted that it misjudged the market.The magazine’s sales floundered from the start, not achieving the initial advertiser guarantee of 110,000. This was initially blamed on the title’s A3 format, which meant it could not be stacked alongside other… Continue reading EMAP Closes Carweek
In a significant deal for both parties, Mazda has agreed to support British Athletics over the next three years through a £500,000 sponsorship deal.This is the first sponsor for the sport since the drug cases against Diane Modahl and Paul Edwards at last year’s Commonwealth Games. Athletics has lost some significant sponsors over the last… Continue reading Mazda Athletics Sponsorship
Channel 4’s 1995 ratecard, released this week, shows no major changes on the 1994 ratecard. The only change is the discount for macro region packages, where the discount for the South macro area is now 70% instead of the previous 75%. Other macro areas retain the same discount.
Scottish TV has secured a three year airtime deal with the UK’s largest advertiser, Unilever, bringing to an end a dispute which kept a range of products off Scottish screens in 1994 when it was represented by The Time Exchange. Now all advertising is handled by TSMS.Managing director Gus Macdonald said that the agreement would… Continue reading Scottish TV Wins Unilever Deal
TSB has signed a £4 million sponsorship deal with British athletics, in a two year extension of its current backing. The new deal includes sponsorship of the team kit.It begins with the international against Russia in Birmingham on January 28 and also includes other international meets.News of this deal follows swiftly after the announcement of… Continue reading British Athletics Team Sponsorship
Martin Wainwright, correspondent in Leeds, is to become the new northern editor of The Guardian. He also presents Radio 4’s News Stand.
Following a board meeting which ran late into the night yesterday, the Saatchi & Saatchi board has announced this morning that it will be proposing a change of name for the holding company at an EGM in March.The board attacked Maurice Saatchi for “the campaign against the company, its clients and staff”, which he was… Continue reading Saatchi Board Agree To Name Change
Centaur’s new title, out today, claims to be “the first magazine written with the aim of putting you in control of your money”, and adopts an appropriately informative stance thereafter through 96 glossy pages of news and views on banks, investments, mortgages, insurance and overseas economies.The magazine goes in for a little name dropping with… Continue reading Inside Money – First Issue Report
Macmillan Publishing is closing its monthly title aimed at district nurses, Community Outlook, and re-launching it as a practical, advisory title, Community Nurse – also monthly from February, taking over the controlled circulation of its predecessor of 15,010.A monthly supplement Nurse Prescriber will be a clinical section to help nurses understand the issue of prescribing.Page… Continue reading New Nursing Title
IPC Magazines has agreed to buy out GE Publishing’s interest in Essentials and its worldwide licences. GE’s editorial team will now transfer to South Bank, and publishing director Sandy Gale will take responsibility for the title.The most recent edition of the title was launched in South Africa.
