The NRS commissioned research by BJM into readership of newspaper sections has been released, finding that the interests a reader may have, relating to the topic interest question, do not necessarily correspond to the relevant paper or sections read or looked at. There was also some difficulty with respondent understanding of the question.It was found… Continue reading Sections – Qualitative Research Results
Tony the Tiger and Kellogg’s Frosties are to sponsor the new series of Gladiators, which starts on Saturday 3 September at 6.45pm. The deal covers 25 programmes, and includes a Gladiators themed on-pack promotion.
According to the latest JNLR/MRBI Listenership Survey, Independent local radio stations have increased their lead over RTE Radio 1. The independent stations now have a national market share of 42% (up 1%), compared to RTE Radio 1 at 37% (down 1%) and 2FM at 21% (up 1%).Michael O’Keeffe, Chief Executive of the Independent Radio and… Continue reading Irish Independent Local Radio Increases Lead
The Sky TV Guide launches this week; it has a circulation of 2,700,000, being mailed to all Sky subscribers.The glossy monthly has 148 pages, of which 27 are given to ads, although 14 of these are house ads for Sky channels such as Bravo, Nickelodeon and Discovery. This is an ad:ed ratio of 18:82. Big… Continue reading Sky TV Guide – First Issue Review
Unconfirmed reports in todays Daily Mail suggest that the Football Association has signed a £15 million deal with brewers Courage for sponsorship of the FA Cup. It comes after England’s failure to reach the 1994 World Cup which deprived the FA of some much needed revenue.The FA have made it clear that the sponsor’s name… Continue reading Fa Cup Sold For £15m
Growth of installed satellite TV dishes during the first six months of 1994 was 200,000, the lowest six-monthly growth recorded by monitoring company GfK, since they began measuring the market in 1991.However, satellite dishes grew by 34,000 in June, to 2,666,000; this is significantly better than the 20,000 increase measured during May. GfK’s commercial director… Continue reading Satellite Growth Slowing Down
Doubts over the future of Channel 5 are growing, it emerged at the Edinburgh Television Festival yesterday. The ITC is to decide next month whether to re-advertise the channel or not, bearing in mind the government’s latest rulings, which will make the channel only able to reach about 50% of the population.The successful applicant could… Continue reading Channel 5 Doubtful
Greg Dyke, speaking at the Edinburgh Television Festival, said that broadcasting organisations are too dependent on the government; and their ability to call politicians to account is being dangerously eroded.Dyke said he had two main concerns; the first was that in commercial broadcasting the balance of being both a business and a broadcaster was in… Continue reading Broadcasters Attacked For Political Dependency
IPC Magazines has today announced details of its new mass market women’s weekly magazine, Eva. Eva, aimed at C2D women aged 18 to 45, will be launched into the “easy entertainment” sector, alongside Chat and Take a BreakEditorially the title will cover celebrity gossip, true life/readers stories, and “newsy, quirky, human interest stories”. Eva aims… Continue reading IPC Major Launch – Women’s Weekly
Brian Jacobs, International Media Director of Leo Burnetts said last night that Zenith’s opening in the United States would not affect the buying market there, in the way the UK market was changed.There are a number of much larger buying shops in the US, where comparitively Zenith will not be a major player. Brian Jacobs… Continue reading Zenith In Us “On Defensive”
