More Industry News articles

Guardian Direct is to sponsor the Lawn Tennis Association’s British Nationals Championships, which take place from October 29 to November 6.

The Guardian is launching a new lifestyle section from Friday September 16. The new section, called Friday, will replace the G2 tabloid, with the usual Friday environment features and advertising being incorporated into the Thursday G2.Friday, which will still be a tabloid, newspaper format, will be entertainment based, giving a cultural preview of the weekend;… Continue reading Guardian Friday Lifestyle Section

The IRA announced shortly after 11am this morning that from midnight tonight there will be a “total cessation of violence”, and that the ceasefire will be “unconditional and open-ended”.The text of the IRA statement is:“Recognising the potential of the current situation and in order to advance the democratic peace process the IRA will call a… Continue reading IRA Ceasefire Announced

The NRS commissioned research by BJM into readership of newspaper sections has been released, finding that the interests a reader may have, relating to the topic interest question, do not necessarily correspond to the relevant paper or sections read or looked at. There was also some difficulty with respondent understanding of the question.It was found… Continue reading Sections – Qualitative Research Results

Tony the Tiger and Kellogg’s Frosties are to sponsor the new series of Gladiators, which starts on Saturday 3 September at 6.45pm. The deal covers 25 programmes, and includes a Gladiators themed on-pack promotion.

According to the latest JNLR/MRBI Listenership Survey, Independent local radio stations have increased their lead over RTE Radio 1. The independent stations now have a national market share of 42% (up 1%), compared to RTE Radio 1 at 37% (down 1%) and 2FM at 21% (up 1%).Michael O’Keeffe, Chief Executive of the Independent Radio and… Continue reading Irish Independent Local Radio Increases Lead

The NRS has decided to commission research into the readership of newspaper sections. The board has decided that a separate survey is needed, as there are difficulties involved in measuring section readership using recall prompt cards, as in the NRS main survey.Roger Beeson commented that he was “pleased with the decision, to work off- survey,… Continue reading NRS Newspaper Section Research

Doubts over the future of Channel 5 are growing, it emerged at the Edinburgh Television Festival yesterday. The ITC is to decide next month whether to re-advertise the channel or not, bearing in mind the government’s latest rulings, which will make the channel only able to reach about 50% of the population.The successful applicant could… Continue reading Channel 5 Doubtful

Greg Dyke, speaking at the Edinburgh Television Festival, said that broadcasting organisations are too dependent on the government; and their ability to call politicians to account is being dangerously eroded.Dyke said he had two main concerns; the first was that in commercial broadcasting the balance of being both a business and a broadcaster was in… Continue reading Broadcasters Attacked For Political Dependency

The Sky TV Guide launches this week; it has a circulation of 2,700,000, being mailed to all Sky subscribers.The glossy monthly has 148 pages, of which 27 are given to ads, although 14 of these are house ads for Sky channels such as Bravo, Nickelodeon and Discovery. This is an ad:ed ratio of 18:82. Big… Continue reading Sky TV Guide – First Issue Review