As the BBC announced its line up, but few other details, for the weekly live National Lottery draw, the speculation continued as to how ITV might respond. Rumours range from simply running the winning numbers across the bottom of the screen to putting on a competitive lottery-associated programme.The BBC’s presenters will be ex-Blue Peter girl… Continue reading Will ITV Launch Own Lottery Programme
Key Note Publications has a new survey, “The Youth Market in the UK”, available for £350. The survey covers 12-21 year-olds, and includes:Education Lifestyle & BeliefsEmployment & IncomeSport & Social ActivitiesFinanceThe FuturePurchasing BehaviourConsumer ResearchHome EntertainmentTel: 081 783 0755
The Mail on Sunday yesterday launched its new look You magazine aimed primarily at women. Associated Newspapers hopes to increase the supplement’s already higher than average female readership by attracting new readers from women’s magazines such as Elle and Cosmopolitan.Yesterday’s issue comprised 84 pages, 34 of which were display advertising. The number of editorial pages… Continue reading You Magazine Revamp
News International yesterday halved the cover price of the Sunday Times to 50p. The newspaper claims that the price cut was a one-off timed to coincide with the serialisation of the Prince of Wales biography and that next weekend it will return to £1.The latest ABCs for September, released on Friday, show the Sunday Times… Continue reading Sunday Times Joins Price War
Business leaders are said to be at their most confident since before the recession, according to a survey of 1,600 directors by Dun & Bradstreet, conducted just after base rates were raised to 5.75%.Construction companies and exporters of manufactured goods are most optimistic about increasing sales in the last quarter of the year. Two-thirds of… Continue reading Business Surveys Reflect Greater Optimism
Hughes Communications, the main backer of the US satellite TV system, DirecTV, is said to have made preliminary approaches to Eutelsat and SES (which runs the Astra system). Both organisations are about to launch new satellites, but both are apparently fully occupied.It has been reported that Hughes is interested in launching satellite services to countries… Continue reading US Satellite Group Eyes European Market
The BBC has won a further five years of Wimbledon coverage, beginning next year after BSkyB was effectively eliminated at the tender stage – the tender stipulated that rights must go a terrestrial broadcaster.Despite this, the BBC is heralding the victory as “a tremendous vote of confidence.” No details of the fee paid have been… Continue reading BBC Secures Wimbledon Rights
The Independent has today launched its new weekly section Metro, which replaces the daily London section launched in May. Like the old section Metro is a tabloid carrying editorial and listings for the London region but comprises 32 pages compared to the Daily section’s 16 pages.Today’s issue is made up of 8 pages of editorial… Continue reading Metro Review
Pearson has bought the Register Group, which monitors advertising copy, expenditure and editorial, for £16 million from a group backed by Apax Venture Capital. The Register Group was originally part of the Maxwell empire and included Media-Register, prior to its merger with MEAL forming Register-MEAL. Register-MEAL and the Register Group are now direct competitors.The Register… Continue reading Pearson Acquires Register Group
The ITC has drawn up some draft guidelines on TV ads for confectionery, food and slimming products. The guidelines would prohibit ads showing people eating several confectionery bars at one sitting and ads for slimming products would not be allowed to be directed at adolescents or children or use actors under the age of 25.The… Continue reading Guidelines For TV Food Ads
