The next MRG Evening will discuss the latest issues concerning BARB. It will be held on Monday 25th April at JWT. The following will speak:Sue Read (Time Exchange) – Declines in the Universe?Peter Bowman (WCRS) – Audience Decline?Peter Doe (RSMB) – Satellite UniversesBill Meredith (BARB) – A Co-Incidental StudyReplies should be sent to Belinda Beeftink… Continue reading MRG Evening – BARB
SMC Publishing is launching its first magazine, NOYZ! Inc. A monthly rock magazine, aimed at the 18-30 male market, Noyz! will cover all styles of rock, from the heavy “mega death” style through to Prince.Editorially the magazine will cover news, album reviews, features, as well as charting new rock talent, which claims Ad Manager David… Continue reading New Music Magazine – NOYZ!
GGK/GGT Worldwide bv. which is 80% owned by Gold Greenlees Trott PLC has announced that it is to back a new agency in Paris, in partnership with Michel Guerend and Jacques Bely.The new agency, BG/GGT is intended to service the needs of the GGK/GGT Worldwide network’s current and prospective international clients.GGK/GGT will hold 35% of… Continue reading GGK/GGT Backs New Paris Agency
BBC2 is planning a Saturday night show to challenge Channel 4’s successful Don’t Forget Your Toothbrush. Michael Jackson, controller of BBC2, speaking yesterday at a lunch to celebrate 30 years of BBC2, said that he would like to create “A sort of post-modern That Was The Week That Was”.ITV TO DEBATE TV VIOLENCEITV is going… Continue reading BBC To Challenge Don’t Forget Your Toothbrush
Chic, the lifestyle magazine for forty-something women, is to increase frequency from bi-monthly to monthly. Editor Joyce Hopkirk said that they have received hundreds of letters from women “who are delighted to acknowledge that they are 40-plus and proud of it”. Chic launched in October of last year. Carweek, in a further attempt to boost… Continue reading Magazine Latest
The Henley Centre has published a report into the use of the 105-108 MHz radio frequencies, deciding that the best use would be a national pop/rock station. The new frequency will become available in 1996. The Radio Authority has suggested various options for its use; community radio or other local services, new metropolitan services or… Continue reading Henley Supports National Pop/Rock Station
Michael Green, chairman of Carlton Communications, yesterday called on the government to liberalise the current cross-media ownership rules and therefore allow British companies to compete globally in the media industry. Green, who usually shuns personal publicity, was making his first public Speech on the industry at yesterday’s Fleming Memorial lecture.Green said the recent ITV mergers… Continue reading Green Calls For Liberalisation Of Ownership Rules
Coca Cola has finalised a 10 year sponsorship deal with the Wembley entertainment complex to become its official soft drinks supplier. The deal also involves venue branding opportunities at the Stadium and the Arena.CARLING TO SPONSOR VIRGIN SPORTCarling Black Label is to sponsor sports coverage on national radio station Virgin 1215. The deal, worth £500,000,… Continue reading Coke/Wembley 10 Year Sponsorship Deal
The BBC has been criticised over its use of licence fee revenue for advertising to promote its radio and TV services. The corporation was challenged in the House of Commons earlier this week by a back bench Conservative MP who suggested such advertising was more appropriate for the commercial sector. As a result the National… Continue reading BBC Criticised For Use Of Advertising
Today saw the launch of the Banner Computer Readership Survey 1994; this year’s survey has not made any significant changes so that for the first time year on year comparisons can be made. However some improvements in data have been made, noticeably to the type of decision maker; Besides the primary decision makers, there are… Continue reading Banner Computer Survey Launch – 1994
