Cinema admissions reached a new high in February with average weekly admissions rising to 3.2 million, an increase of 32.9% on 1993. The major new films in February were Philadelphia and Schindler’s List.This is the second time that weekly admissions have risen above the 3 million mark in the last 12 months. In August the… Continue reading February Cinema Admissions
BT is the first client to fully integrate a sponsorship sequence with the programme’s opening credits since the change in the Sponsorship Code on 1 January. The new series of Surprise Surprise sponsored by BT began last night. The strapline “Bringing people together” is used in the credits.LOTTERY FAVOURITESAccording to today’s FT, the two favourite… Continue reading BT First For Integrated Credits
Classic FM has this week launched Japan Week 1994; the week long project which concentrates on Japanese life and culture, is sponsored by four companies. Baring Asset Management is sponsoring the weekday lunchtime slot; Shiseido is sponsoring a series of concerts; the Kikkoman Corporation is sponsoring the recipe slot and Japan Airlines have arranged travel… Continue reading Classic Launches Japan Week
Tony O’Reilly has decided to keep his large minority stake (29.9%) in Newspaper Publishing, owner of the Independent and Independent on Sunday.The Irish company could have made a £1m profit today if it had decided to accept the offer for the shares made by the consortium which controls the Independent now. Liam Healy, chief executive… Continue reading O’Reilly Will Retain Independent Stake
According to the annual Advertiser Opinions on Media survey by Media Audits, advertisers believe that mergers of ITV contractors actually work against their interests. The majority (85%) of advertisers surveyed feel that ITV mergers are not in the advertisers’ interest. 70% believe that the television airtime sales market should be referred to the Monopolies and… Continue reading Advertisers Opposed To ITV Mergers
ITV has issued a statement with regard to the rescheduling of Monday nights as a response to the third episode of Eastenders. There was much made in the national press of the decision to abandon World In Action in favour of a higher ratings puller, and caused speculation that the show would be totally axed… Continue reading World In Action Not Doomed
The Radio Authority has announced details of local licences for the Birmingham area. The re-advertised licence on the FM waveband has been awarded to Choice FM Birmingham, replacing Buzz FM. The new AM licence has been awarded to Supa AM. Choice FM Birmingham will play soul and reggae music. Supa AM will be a service… Continue reading Radio Licences Awarded
The IPA has responded to the ITC’s invitation for further comments following its policy statement on 22 March by writing to express further concerns.The IPA calls the ITC’s policy “gravely worrying”; the IPA looks to the ITC as the prime regulator to provide strong safeguards against exploitation, and makes the following points: Twenty five per… Continue reading IPA: Further Concerns Over TV Sales Ruling
Marcus Plantin, ITV Network Director has revealed ITV’s response to the third episode of Eastenders, scheduled to go out on a Monday night at 8pm. On Monday 11 April Coronation Street is to go out earlier, at 7.20pm to allow time for a major James Bond film, The Living Daylights. The following Monday there is… Continue reading ITV Response To Third Eastenders
Lansdown Conquest has appointed a new media director, David Porter, following Penny Logier’s departure to TMD Carat. David joins from Media Campaign Services, where he is associate director.
