The European Commission is to start legal action against the British Government for failure to comply with a television directive. According to the European Commission, the UK is not strict enough regarding the licensing of satellite channels which can be seen throughout Europe.All other countries regulate satellite channels in the country where their headquarters are… Continue reading Europe Takes Legal Action Over British Satellite
The annual rate of inflation, announced this morning is down to 2.4% for February. January’s figure was 2.5%. The fall is less than expected.The retail price index rose by 0.6% on January to 150.2 using 1985 as the base rate.
A new medium is being tested in the UK, with BT as the commercial guinea pig; BT is to be the first company in Europe to run an advertising campaign on egg shells.Brussels debated the use of eggs for advertising purposes last September, and all states apart from the UK and Ireland voted against allowing… Continue reading Eggtastic Advertising
The ITC has announced its policy regarding television advertising sales arrangements. It has decided that sales houses will be allowed to sell airtime for TV companies up to a limit of 25 per cent of UK television advertising revenue, rather than 25% of ITV revenue. This follows the line set by the Office of Fair… Continue reading TV Advertising Limit Raised
Kellogg’s Frosties is to sponsor LWT’s Gladiators, in a deal worth over £1m. Frosties has already had a successful promotion with Gladiators, featured on-pack last year. Creative work for the sponsorship will feature Tony the Tiger.
David Gordon, ITN’s chief executive yesterday said that ITN is pressing for its early evening news bulletin to be moved to head-on competition with the BBC’s Six O’Clock News.Gordon, speaking to the Broadcasting Press Guild, said that ITN’s early bulletin suffered in the ratings because it was up against Neighbours. The Six O’Clock news attracts… Continue reading Early Evening News Shift For ITV?
The Association of Media Independents has called for there to be a fourth national radio station. In a submission to the Radio Authority regarding the consultation document issued on 9 February, the AMI believes the spare 105 to 108 FM frequency should be used for a national service as there are already enough local stations.The… Continue reading AMI Wants Fourth INR Station
More O’Ferrall has announced results for the year ending 31 December 1993. Pre-tax profits were up from £0.22m for 1992 to £7.7m for 1993. The company says that the trading pattern in the first quarter of 1994 has been patchy.ITN RESULTSITN has achieved pre-tax profits of £5.6m in 1993. This is its first year of… Continue reading More O Ferrall Results
The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic… Continue reading £1m Ad Campaign For Radio Five Live
