Europress has closed PC Action just 6-months after the title launched. The company is intending to move away from the computer games market and has merged the Interactive division into Europress Enterprise.GAME ZONE CLOSESFuture Publishing closed the monthly Game Zone last Thursday. The magazine recorded a July to December 1993 ABC of 21,183.Future Publishing recently… Continue reading PC Action Closes
The battle for television coverage of the Five Nations Rugby Championship has got more complicated with Wales not wanting its club rugby to be included in the Five Nations Package. The Welsh Rugby Union has put out a tender document offering two separate packages to the BBC and HTV, asking the companies to bid for… Continue reading Rugby Coverage Scrum
Pearson has announced results for 1993. Pre-tax profits for the group were up 38% from £150.8m to £208.6m. Within that total, newspapers accounted for £48m, books (Pearson owns Penguin and Longman) £102m. The television side achieved £13.7m (Pearson owns Thames Television and has a 17% stake in BSkyB.)Pearson is keen to expand its television interests… Continue reading Pearson Results
According to the Advertising Association’s European Advertising and Media Forecast, advertising expenditure across Europe, although it fell in real terms in 1993, has brighter prospects for 1994.However the United Kingdom, along with Greece, Ireland, Italy, Netherlands, Norway, Portugal, Switzerland and the United States recorded increases for 1993. Greece and Portugal even showed dramatic increases, 12.8%… Continue reading Brighter Future For Advertising
The combined TV Revenue for February, based on agency estimates, came in at £134.15m, an increase of 8.3% on the same month last year. The ITV share was £107.25m, with Channel 4 at £26.9m. This is an 80:20 split. Channel 4 has increased its share by 4% points on 1993, when it attracted only 16%… Continue reading TV Round Up – February 1994
Commercial radio is launching a Gold Network Package to allow advertisers access to the Gold services operating nationwide. The move comes seven months after the launch of the National Network Radio packages. The NNR packages have accounted for over £3.5m in revenue, with Jacob’s Club recently taking a £900,000 deal.The Gold package covers stations in… Continue reading Gold Network NNR Package Launched
The BBC, in a submission to the Department of Trade and Industry, has called for government plans on Channel 5 to be halted until the further advancement of digital technology.BBC research has shown that introducing the channel now could waste an opportunity to create eight new stations in a few years time; the frequencies which… Continue reading BBC Urges Channel 5 Plans To Be Dropped
With the last of the motoring sector’s ABCs in, the weekly market on the whole has seen some changes due to the launch of Emap’s Carweek. Carweek, with its first ABC for the three months to December 1993 being 80,229 has taken a significant 10% share of the weeklies market. The market leader by a… Continue reading Motoring Press Round-Up
Members of the MediaTel User Advisory Group for 1994/5 have now been elected and are as follows: Fiona Walford – Cogent Ltd Peter King – BMP DDB Needham Rachel Kite – McCann-Erickson Sue Hendry – RS Media Nia Griffiths – BBJ Media Services Ltd Claire O’Connor – Ogilvy & Mather Media Julia Williams – Lowe… Continue reading MediaTel User Group Committee
CIA Group has announced results for the year ending December 31. Pre-tax profits were up by 17% from £3.65m to £4.28m following a strong upturn in business during the second half of the year. Chris Ingram, chairman of CIA said that he expected growth of between 5 and 6% in clients’ media budgets in 1994.… Continue reading CIA Group Results
