The women’s market fared worse than the growing male market; of the women’s weeklies, only 4 showed any circulation increase year on year, with the majority falling. Chat fared best, up 6.7% to 480,398. Me suffered the most, down 16.8% to 358,949. The market leader, Take A Break, increased its market share slightly from 17.6%… Continue reading ABC Round-Up
The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic… Continue reading £1m Ad Campaign For Radio Five Live
According to Willott Kingston Smith’s Marketing Services Monitor for February 1994, operating profit per head in agencies has shown the first increase since Monitor started in January 1992. The index has risen 5% and, according to WKS represents the beginning of recovery.However this improvement in efficiency has been achieved despite a further decline in the… Continue reading Recession Over For Agencies?
As the ITC announces the advertisement of the second local delivery licence, it has been announced that future bids for new cable television franchises will be judged not only on the quality of companies’ business plans but also on the amount they are willing to pay for the franchise.The second franchise covers the area of… Continue reading New Cable Franchise Advertised
Commercial radio builds an adult reach of 75% over a four week period according to the new extended reach model for radio listening. The model, funded by both the BBC and Commercial Radio, uses the latest RAJAR data and allows advertisers to estimate weekly reach for up to 13 weeks.The model shows that over four… Continue reading Commercial Radio Builds Four Week Reach Of 75%
With all the ABCs for male and female general interest magazines now in, the overall picture shows vey clearly that the male interest market has fared better than any other. Every title showed a year on year gain, ranging from Esquire, up 38% to 90,514 to Sky, up 7% to 147,073.Esquire and For Him both… Continue reading Male Interest ABC Round Up
The Sunday People however, has today published a special Friday issue to promote a new Bingo game. The one-off edition has a slashed cover price of 10p from the usual 50p. It was heavily promoted through a tv campaign.
Michael Heseltine, the President of the Board of Trade has approved the £74.4 million takeover of Newspaper Publishing, by Mirror Group Newspapers.Michael Heseltine has agreed to the takeover without an inquiry by the Monopolies or Mergers Commission. He said that he was satisfied that The Independent and The Independent on Sunday were not economic as… Continue reading MGN Bid Given Go Ahead By Heseltine
