Polaroid is to sponsor the Channel 4 show Don’t Forget Your Toothbrush, in a deal estimated at around £500,000. The sponsorship package will be supported by a national 48-sheet poster campaign. The show, hosted by Chris Evans, begins its 12 week run this Saturday.AUTO EXPRESS EXTENDS SPONSORSHIPAuto Express’ sponsorship of The Motor Show programme has… Continue reading Polaroid Remembers Its Toothbrush
Ray Bridges, ad director at the Radio Times, is to retire in July. Ashley Munday is to replace him.BSB CHIEF EXECUTIVEPaul Twivy is expected to sign a contract making him chief executive of BSB Dorland later this week.COAST TO COAST MDCentral Scotland Radio, the company that won the regional IR licence for Scotland’s central belt,… Continue reading Radio Times Ad Director
ITV have suggested that the first division battle for promotion to the premier league should culminate in a Sunday TV special. This would mean that all first division matches would be put back 24 hours on the final weekend -to May 8th.The Football League is considering the switch on the basis that there is a… Continue reading ITV Suggest Sunday First Division Coverage
Virgin 1215 has launched a campaign to move to an FM frequency at the same time as the Radio Authority releases a consultation document on the future use of the spare frequencies between 105 and 108 FM. When Virgin launched last April Richard Branson said he hoped the station would be given an FM frequency… Continue reading Virgin Pushes For FM Frequency
Complete Car, a new monthly motoring magazine, hits the news-stands this week with an ambitious print run of 250,000. The motoring magazine market is already as congested as the M25 and publisher Perry Motorpress recognises this fact but believes there is a gap for a title that appeals to all drivers. In his preface John… Continue reading Complete Car – First Issue Review
One of Britain’s top radio teams, from BBC Radio’s ‘Gardeners’ Question Time’ is to move to Classic FM. Less than a month ago talks began between the entire gardening team and Classic FM; Classic has now commissioned a new programme to be called Classic Gardening Forum. The programme, which will be broadcast every Saturday afternoon… Continue reading Gardeners Favourites Defect To Classic
A report on smoking from the Department of Health states that a ban on tobacco advertising is not necessary. The report says that negotiations will be reopened with the tobacco industry about tightening the voluntary controls on tobacco advertising and promotion.The report suggests the establishment of a committee of medical experts to examine scientific evidence… Continue reading Ban On Smoking Ads Rejected
Today Granada has issued its final offer for LWT, following a meeting last night between the Chairmen and Chief Executives of the two companies, where Granada tried to get a board recommendation for the new offer. The bid was not approved so today’s final offer is made direct to LWT shareholders.The final offer values LWT’s… Continue reading Granada Improves Bid For Final Offer
Readers Digest’s circulation has continued to increase with the magazine’s July to December ABC up by 9% year-on-year. Auto Trader also recorded an increase with its ABC up by 4%. Total UK & Eire Jul-Dec92 Jul-Dec93 %Ch Jul-Dec92 Jul-Dec93 %Ch Auto Trader 363,927 378,985 4.1 363,927 378,984 4.1 Readers Digest 1,521,437 1,660,170 9.1 1,509,945 1,647,737… Continue reading Readers Digest & Auto Trader ABCs
