The combined TV Revenue for February, based on agency estimates, came in at £134.15m, an increase of 8.3% on the same month last year. The ITV share was £107.25m, with Channel 4 at £26.9m. This is an 80:20 split. Channel 4 has increased its share by 4% points on 1993, when it attracted only 16%… Continue reading TV Round Up – February 1994
Commercial radio is launching a Gold Network Package to allow advertisers access to the Gold services operating nationwide. The move comes seven months after the launch of the National Network Radio packages. The NNR packages have accounted for over £3.5m in revenue, with Jacob’s Club recently taking a £900,000 deal.The Gold package covers stations in… Continue reading Gold Network NNR Package Launched
The BBC, in a submission to the Department of Trade and Industry, has called for government plans on Channel 5 to be halted until the further advancement of digital technology.BBC research has shown that introducing the channel now could waste an opportunity to create eight new stations in a few years time; the frequencies which… Continue reading BBC Urges Channel 5 Plans To Be Dropped
CIA Group has announced results for the year ending December 31. Pre-tax profits were up by 17% from £3.65m to £4.28m following a strong upturn in business during the second half of the year. Chris Ingram, chairman of CIA said that he expected growth of between 5 and 6% in clients’ media budgets in 1994.… Continue reading CIA Group Results
United Newspapers, publishers of the Daily Express has announced results for the year ending December 31. Pre-tax profits were up 25.3% from £109.9m to £137.7m.The UK national newspapers increased operating profits by 2%, although the current “turbulent market conditions” such as cost-cutting by other papers and extra spending on new supplements held back profits.
With the last of the motoring sector’s ABCs in, the weekly market on the whole has seen some changes due to the launch of Emap’s Carweek. Carweek, with its first ABC for the three months to December 1993 being 80,229 has taken a significant 10% share of the weeklies market. The market leader by a… Continue reading Motoring Press Round-Up
Members of the MediaTel User Advisory Group for 1994/5 have now been elected and are as follows: Fiona Walford – Cogent Ltd Peter King – BMP DDB Needham Rachel Kite – McCann-Erickson Sue Hendry – RS Media Nia Griffiths – BBJ Media Services Ltd Claire O’Connor – Ogilvy & Mather Media Julia Williams – Lowe… Continue reading MediaTel User Group Committee
The Institute of Practitioners in Advertising has responded to the ITC’s ruling on TV sales with disappointment, pointing out that many issues of concern to advertisers are not addressed.The IPA welcomed the continuing prohibition on any combination of competitive television services being sold jointly, such as ITV Regions and Channel 4, or the two London… Continue reading IPA Disappointment Over TV Sales Ruling
Mercury, the main competitor to British Telecom, yesterday opposed construction of a national fibre-optic “superhighway”. However, it supported lifting the ban on BT providing entertainment services in return for a more favourable regulatory regime.Lord Young, the chairman of Cable & Wireless, Mercury’s parent company, told the Commons trade and industry committee that he favoured the… Continue reading Opposition To BT’S Video On Demand
The Independent Television Commission is unhappy about the sponsorship of Peak Practice by the private health insurer, PPP. Despite clearing the deal initially, the ITC has “reservations” about the suitability of the sponsor and is “unlikely” to allow any future association between programme and sponsor.The ITC, which has received 4 complaints so far, is to… Continue reading ITC Cautious Over Peak Practice Sponsors
