Bartle Bogle Hegarty’s head of media development Mark Girling is leaving to join Cogent as deputy media director with a seat on the board. Leo Burnett has set up a new media unit under head of research Kate Lynch. The unit has been established to chart the latest developments in electronic media and help deal… Continue reading Agency News
Following news (Newsline 24/11) last week that TMD Carat had left AMI for the IPA, the IPA has confirmed today that the following companies have been elected into membership:BBJ Media Services Ltd. London. Clark & Taylor Advertising, London. TMD Carat Advertising Ltd, London. TMD Carat (Manchester) Ltd, Manchester. Village Design Group, Bristol. YMG Ltd, London.This… Continue reading New IPA Members
In order to head off a private member’s bill whcih is totally opposed to tobacco advertising, the government is expected to announce tighter voluntary controls on tobacco advertising.The bill, from Kevin Barron, Labour MP for Rother Valley, would ban all cigar, cigarette and pipe tobacco advertising except at point of sale; the government is opposed… Continue reading Tighter Rules On Tobacco Ads
The study carried out by Millward Brown for the Weekend Reader Research Group into readership of quality weekend papers has shown that no more than 64% of readers finish reading the main section on the Saturday – a significant amount of reading takes place on Sunday and in the week.The average time spent reading Sunday… Continue reading Newspaper Sections Research – More
In a document published today by the BBC, An Accountable BBC, the governors are changing the way they operate to become more accountable to the licence payers.The main reforms being introduced are: Holding management to account to follow new guidelines on strategy Extra regional advisory bodies to stay better in touch with public opinion. An… Continue reading BBC To Become More Accountable
Bartle Bogle Hegarty’s head of media development Mark Girling is leaving to join Cogent as deputy media director with a seat on the board. Leo Burnett has set up a new media unit under head of research Kate Lynch. The unit has been established to chart the latest developments in electronic media and help deal… Continue reading Agency News
Radio 1’s controller Matthew Bannister yesterday announced further changes to the station’s schedule, indicating a move towards more chat. Steve Wright is to move into the breakfast time slot in the new year. His afternoon slot will be presented by Mark Goodier, who currently hosts the breakfast programme.Emma Freud, will host the lunchtime show which… Continue reading More Chat For Radio 1
Radio 1’s controller Matthew Bannister yesterday announced further changes to the station’s schedule, indicating a move towards more chat. Steve Wright is to move into the breakfast time slot in the new year. His afternoon slot will be presented by Mark Goodier, who currently hosts the breakfast programme.Emma Freud, will host the lunchtime show which… Continue reading More Chat For Radio 1
Airtime sales company The Time Exchange has made two senior appointments; Sue Blakemore joins as Internal Sales Controller, to manage advertisers’ airtime deal delivery; Jeanette Wilkins has been appointed Financial Director. Mike Yershon, executive media director at McCann Erickson is leaving the agency. Abby Rawson has joined Optimedia to work with Rosemary Taylor in the… Continue reading Appointments
According to research carried out by Millward Brown International on behalf of the Weekend Reader Research Group, the Saturday edition of The Daily Telegraph is read on average for longer than any other Saturday quality newspaper – readers spend an average of 82 minutes reading it.Readers spend an average of 76 minutes on The Guardian… Continue reading Saturday Section Research – Qualities
