The Council of Outdoor Specialists has issued a statement responding to the ISBA Outdoor Report released in December 1993.The Council welcomes the report, supporting the recommendations. With regard to the justification of agencies earning 15% commission the Council believes that agencies should be fairly rewarded and not in any way discourage from using the outdoor… Continue reading Outdoor Responds To ISBA Report
According to the latest outdoor survey from Concord, the outdoor advertising industry suffered a revenue fall of less than £500,000 in December; this is less than was expected despite poster spending cuts from alcoholic drinks advertisers. Lost drinks revenue was replaced with new campaigns from other sectors, notably audio visual, retail, FMCG and financial services.Drinks… Continue reading Xmas Spending Cuts For Outdoor
GMTVGMTV’s ratecard for 1994 is the same as 1993, with the addition of different rates for the Macro regions and as for the national rates there are 40 rate codes. GMTV South, which incorporates the London, Anglia, Meridian, Channel and Westcountry TV areas, will have a top 30″ rate of £9,600.GMTV North incorporates HTV, Central,… Continue reading GMTV/Carlton Ratecard – 1994
Merlin, the new TV sales house has released the ratecard for 1994, effective from 1 January 1994.Merlin now sells for Meridian, HTV, Westcountry and Channel S4C, bringing all four stations under one rate card.Previous systems whereby there were scales of spot rates have been abandoned for a more flexible system, sold on a package basis.… Continue reading NEW RATE CARD DETAILS FROM MERLIN
Border Television, the smallest mainland ITV station, produces the most popular regional news programme, according to BARB figures quoted in today’s Guardian. Lookaround, the nightly half hour show which covers Cumbria, the Borders and the Isle of Man, has a 51% share of viewing in its area.London Tonight, from Carlton and LWT fares second worst,… Continue reading Regional News Programmes – Border Best
Border Television, the smallest mainland ITV station, produces the most popular regional news programme, according to BARB figures quoted in today’s Guardian. Lookaround, the nightly half hour show which covers Cumbria, the Borders and the Isle of Man, has a 51% share of viewing in its area.London Tonight, from Carlton and LWT fares second worst,… Continue reading Regional News Programmes – Border Best
Merlin, the new TV sales house has released the ratecard for 1994, effective from 1 January 1994.Merlin now sells for Meridian, HTV, Westcountry and Channel S4C, bringing all four stations under one rate card.Previous systems whereby there were scales of spot rates have been abandoned for a more flexible system, sold on a package basis.… Continue reading NEW RATE CARD DETAILS FROM MERLIN
GMTVGMTV’s ratecard for 1994 is the same as 1993, with the addition of different rates for the Macro regions and as for the national rates there are 40 rate codes. GMTV South, which incorporates the London, Anglia, Meridian, Channel and Westcountry TV areas, will have a top 30″ rate of £9,600.GMTV North incorporates HTV, Central,… Continue reading GMTV/Carlton Ratecard – 1994
Granada has extended its hostile offer for LWT for a further two weeks, as expected. (Newsline 29/12)Yesterday was the original closing date and acceptances added only 2.39m shares or 2.31% to those already held by Granada, taking the new total to 19.82% The new deadline is January 12.Sir Christopher Bland, chairman of LWT, said of… Continue reading Granada Extends Bid By Two Weeks
Carweek, the motoring title from Emap which launched in August has failed to meet its 100,000 sales target, according to ABC figures. Carweek had an average circulation of 80,229 for August to October. The figures also show fluctuations by issue with sales falling as low as 50,111. Sales peaked at over 148,000 for the 13… Continue reading Low Carweek Sales
