IPC is to carry out research into the effect of the mid-market newspaper review sections.Mike Baker, divisional marketing controller told MediaTel that although final details are not yet agreed, they want to know whether the review sections are seen as a benefit by readers and especially as to whether people pay more attention to newspapers… Continue reading IPC To Study Newspaper Sections
The British Telecommunications board has given the go-ahead for a trial of its video-on-demand television service. Around 2,500 homes in the Colchester area will be chosen for the trial which will get under way next year. If the initial trial is successful then a much larger trial involving 250,000 homes will follow.BT engineers are confident… Continue reading BT Video-On-Demand To Go Ahead
The combined ITV/C4 revenue figure came in at £182.22m, a 3.3% increase on the same month last year.The individual revenues for ITV and C4 came in at £150.07m and £32.15m;(this is a 82:18 split). This represents the best performance by both channels this year. Agency estimates for September have been revised following the YTTV saga.In… Continue reading Television Round-Up – October
Niall Hegarty and Philip Talbot, the two joint media planning directors at CDP Media are both to move to rival agencies. Philip Talbot is moving to Optimedia as international media director.BMP APPOINTMENTSNiall Hegarty has joined BMP to control the Boots business. Neil Hepburn has been appointed local media manager; Neil Allen has joined as a… Continue reading Appointments
The British Telecommunications board has given the go-ahead for a trial of its video-on-demand television service. Around 2,500 homes in the Colchester area will be chosen for the trial which will get under way next year. If the initial trial is successful then a much larger trial involving 250,000 homes will follow.BT engineers are confident… Continue reading BT Video-On-Demand To Go Ahead
The combined ITV/C4 revenue figure came in at £182.22m, a 3.3% increase on the same month last year.The individual revenues for ITV and C4 came in at £150.07m and £32.15m;(this is a 82:18 split). This represents the best performance by both channels this year. Agency estimates for September have been revised following the YTTV saga.In… Continue reading Television Round-Up – October
IPC is to carry out research into the effect of the mid-market newspaper review sections.Mike Baker, divisional marketing controller told MediaTel that although final details are not yet agreed, they want to know whether the review sections are seen as a benefit by readers and especially as to whether people pay more attention to newspapers… Continue reading IPC To Study Newspaper Sections
Niall Hegarty and Philip Talbot, the two joint media planning directors at CDP Media are both to move to rival agencies. Philip Talbot is moving to Optimedia as international media director.BMP APPOINTMENTSNiall Hegarty has joined BMP to control the Boots business. Neil Hepburn has been appointed local media manager; Neil Allen has joined as a… Continue reading Appointments
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
Capital Radio yesterday announced a 33% rise in pre-tax profits to £11.7m for the year to September, with advertising revenue in the final quarter well ahead of the previous year.Capital Radio has won the tender to produce daily entertainment news bulletins for the National Network Radio initiative; Independent Radio News had also bid for the… Continue reading Capital Radio Increases Profits 33%
