Official BARB ratings for the first two weeks of the new schedule show Scottish TV’s audience share increasing from 33% to 47%, almost entirely at the expense of Channel 4, whose audience dropped on average from 13% to 8%.In Scotland, Channel 4 had been taking a significant proportion of young viewers in the early evening.… Continue reading Scottish TV Dominates C4
Mike Baker, currently Ad Marketing Controller for IPC Weeklies Group, is to become Divisional Advertisement Marketing Controller from November 1st. He will report to SouthBank Group Managing Director Colin Reeves-Smith.Colin Reeves-Smith said “The marketing and sales support for our ad sales teams has increasingly become a function that requires a divisional overview. In his two… Continue reading New Role For IPC’s Baker
On 27th October the Media Research Group is holding an evening meeting on RAJAR – How is Radio’s New Baby Shaping Up?Speaking will be John Stockley and Steven Finch from RSL, reviewing the methodology and results from RAJAR. Justin Sampson from the Radio Advertising Bureau will be talking about the effect of increased choice on… Continue reading MRG Meetings
Pitney Bowes is sponsoring the financial news on London radio station Jazz FM in a one year deal. Provident Life is to sponsor Classic FM’s weather bulletins which are broadcast nine times a day. Philishave is sponsoring a series of ten short programmes titled The Man Inside, to be broadcast on Virgin 1215 on Thursday… Continue reading Radio Sponsorship
The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
Ted Turner’s TNT & Cartoon Network was viewed for an average of 14 minutes in its’ first full week of broadcasting, giving it a 1% share of total viewing.Figures released today by BARB for the week ending 26th September show the Childrens’ Channel and Nickleodeon losing out to the newcomer with shares of 0.8% and… Continue reading Cartoon Viewing Figures
Pitney Bowes is sponsoring the financial news on London radio station Jazz FM in a one year deal. Provident Life is to sponsor Classic FM’s weather bulletins which are broadcast nine times a day. Philishave is sponsoring a series of ten short programmes titled The Man Inside, to be broadcast on Virgin 1215 on Thursday… Continue reading Radio Sponsorship
On 27th October the Media Research Group is holding an evening meeting on RAJAR – How is Radio’s New Baby Shaping Up?Speaking will be John Stockley and Steven Finch from RSL, reviewing the methodology and results from RAJAR. Justin Sampson from the Radio Advertising Bureau will be talking about the effect of increased choice on… Continue reading MRG Meetings
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
