The IPA has welcomed the launch of a new set of guideline principles for tobacco advertising within the European Community.The principles from the European Association of Advertising Agencies follow the British Code of Advertising Practice, and are being commended by the agency associations in Europe to their members.IPA TO PUBLISH PRESENTATION GUIDEThe IPA is to… Continue reading IPA Welcomes Euro Tobacco Guidelines
The Radio Authority has approved the finances of London News Radio, the consortium that has won the franchise from LBC.The Radio Authority had to be satisfied that one month after awarding the franchise the promised funding was in place. The authority has a written assurance from Guiness Mahon that the promised £4m is available.Bruce Fireman,… Continue reading LNR’s Finances Approved
Homes & Ideas, the IPC home interest title which launched on 9 September (Key 2 for review) is a total sell out, according to IPC.360,000 copies were launched on the 9th and by the 22nd September, 95% had been sold, 340,000 copies. The title has officially broken the supermarket Tesco’s records for the fastest selling… Continue reading Homes And Ideas Sell Out
Today sees the launch of another new satellite channel, QVC – The Shopping Channel. QVC is a joint venture between BSkyB and QVC Inc, America’s leader in electronic retailing.QVC stands for “Quality, Value and Convenience.” The channel will allow viewers to shop from their television sets 24 hours a day, 7 days a week. Each… Continue reading QVC Shopping Channel Launches Today
British Gas has undertaken a second major programme sponsorship with Classic FM, worth £200,000.Classic FM’s Saturday evening programme The World Opera Series, broadcast from 7 – 10pm each week, will be sponsored by British Gas from 2 October for six months.British Gas already sponsors Classical Gas.
The Association of European Radios, which AIRC helped found 20 months ago, has signed an agreement with the NAB, the world’s largest association of commercial broadcasters.The agreement provides for exchanges of information on all aspects of radio and collaboration in the organisation of seminars and conferences in Europe.The AER represents commercial radio associations in 6… Continue reading European Radio Deal With NAB
Today sees the launch of another new satellite channel, QVC – The Shopping Channel. QVC is a joint venture between BSkyB and QVC Inc, America’s leader in electronic retailing.QVC stands for “Quality, Value and Convenience.” The channel will allow viewers to shop from their television sets 24 hours a day, 7 days a week. Each… Continue reading QVC Shopping Channel Launches Today
ITV is not going to show the whole series of Brighton Belles, the British version of the Golden Girls. Ten episodes were filmed, but after showing only three, the decision has been made to show only three more.MediaTel was told that this is due to its slot in the schedule. The remaining 4 episodes will… Continue reading Brighton Belles Axed
British Gas has undertaken a second major programme sponsorship with Classic FM, worth £200,000.Classic FM’s Saturday evening programme The World Opera Series, broadcast from 7 – 10pm each week, will be sponsored by British Gas from 2 October for six months.British Gas already sponsors Classical Gas.
Marie Claire, IPC’s women’s monthly is to launch a new title, Marie Claire Health and Beauty, to appear in Spring 1994.In format it will be similar to Marie Claire, but with more health and beauty features. There will also be fashion pages.The cover price and publishing frequency have yet to be determined. The frequency will… Continue reading Marie Claire Health And Beauty
