Concord has reduced its forecast for outdoor rates growth in the final quarter of 1993 to 4.25%. 3 months ago a growth of 8.3% was predicted for this period. Concord has revised its estimate because of the lack of alcoholic drinks advertisers booking pre-Christmas campaigns.Rates in the 3rd quarter were better than expected with a… Continue reading Concord Poster Rates Forecast – Qtr 4
Marcher Coast FM and Marcher Gold will shortly be running a month long ad campaign for Satellite Decoder Systems, the company which sells unauthorised decoders for Sky TV subscription channels. It would appear that whilst it is illegal to manufacture, hire, distribute or use the pirate decoders, it is not illegal to advertise them.CALL TO… Continue reading Radio Ads For Illegal Decoders
An approach made by Premier Media to take over the film and television interests of the Rank Organisation has been rejected. Premier Media is a consortium led by Michael Grade, chief executive of Channel Four Television, and the offer was said to be in the region of £400m.HESELTINE INTERVENTION IN ITV TAKEOVERSTrade and Industry Secretary… Continue reading Rank Rejects Takeover Approach
Three separate submissions to the ITC indicate a revival of interest in the development of a fifth national TV channel. The ITC rejected the only bid for C5,from a Thames TV-led consortium, last December.Chairman of the MAI Group Lord Hollick has formally written to the ITC advocating the re-advertisement of Channel Five. His company has… Continue reading Channel Five Interest Revived
Three separate submissions to the ITC indicate a revival of interest in the development of a fifth national TV channel. The ITC rejected the only bid for C5,from a Thames TV-led consortium, last December.Chairman of the MAI Group Lord Hollick has formally written to the ITC advocating the re-advertisement of Channel Five. His company has… Continue reading Channel Five Interest Revived
MIN, the company which recently bought 20 free weekly titles from the Thomson Regional Newspaper sell-offs, has announced that it intends to introduce 4 new free weekly titles into the Midlands market over the next 12 months, along with possible further acquisitions outside of the area. The company already publish some of the most successful… Continue reading Midland Independent Launch New Titles
A new ratecard for the Granada/Border macro region, North by Northwest, will be available within the next two weeks.According to Peter Lilley, Client Sales and Support Director, the new region has been created “to enable one transaction, one price and one payment to cover both stations,” and should encourage greater use of Border by any… Continue reading Granada/Border Deal
Media Independent, the London Media Group is launching a monthly national research survey among 15-24 year-olds using the BMRB Omnibus, and conducting 220 face-to-face interviews.Chief Executive, Bob Blatchford, told MediaTel that the service is initially “totally geared to London Media’s clients in the video, games and records markets, but this does not preclude the addition… Continue reading London Media Launches Youth Monitor
Asian broadcaster Sunrise Radio, which won one of the London franchises granted last month has appointed IRS as its national sales house. Sunrise previously held a licence covering West London only, and holds others in Leicester and Bradford.OLYMPIC BID BOSS JOINS PICCADILLYThe Chairman of Manchester’s Olympic bid, Bob Scott, has become Chairman of Piccadilly Radio.
The audience for the England v Holland World Cup qualifier on Wednesday is put at 15 million. That is 1.5m less than last Saturday’s Benn/Eubank fight, and 3.4m below ITV’s record sporting audience for England v Republic Of Ireland during qualification for the 1990 World Cup in Italy.Overnight Ratings Data for this week’s match appeared… Continue reading Soccer Audience
