QualitiesThe October ABCs show The Times building slightly on the increased sales it achieved in September, as a result of its cover price cut. The newspaper’s monthly figure for October was 444,509, up by 0.4% on the previous month. As a result of 2 very good months The Times’ 6-monthly ABC (388,967) shows an increase… Continue reading National Press Round-Up – October
At the ISBA annual conference on client agency issues, both advertisers and agencies called for changes in the way client/agency relationships are handled, urging an end to the system of payment by commission.Keith Holloway, deputy president of ISBA, said that payment should be by fee, not commission, with a complete abolition of commission on production… Continue reading Advertisers And Agencies Demand Changes
According to a recent survey by Access Opinions, most MPs reject the imposition of VAT as “excessively disadvantageous” to the UK publishing industry. 74% of respondents agreed it would be disadvantageous since in the rest of the EC tax on publications runs at between 2.1 and 8%, with some actually subsidised. 55% felt that it… Continue reading MPs Reject VAT
Virgin 1215 has brought together Club Med and House of Fraser in a deal which they claim is the biggest promotion ever on national commercial radio.Virgin listeners will be given the chance to win one holiday per day from December 1 to 25. Leaflets available in House of Fraser stores will contain extra clues, thus… Continue reading Virgin In Joint Promotion
Everyone will take different messages away from the 1993 MRG Conference, but we have attempted to isolate at least a few consistent themes and opinions – some with possible short term implications; others much longer term and likely to affect lifestyle as well as business.THE FUTUREIt appears to be a rosy picture if you are… Continue reading MRG CONFERENCE – CONCLUSION
Speaking at the MRG Conference in Amsterdam on Friday, Michael Grade, Chief Executive of Channel 4 predicted early moves by the BBC in 1994 to regain lost ground, hitting ITV in the vital 7.00pm – 8.30pm peak.“The BBC has good programmes in the wrong places, it can’t allow ratings to slip any further”, said Grade,… Continue reading GRADE PREDICTS BBC FIGHTBACK
The Radio Authority has announced that the ILR licence for Harrogate is to be offered to Stray FM. There was one other applicant. The FM licence will run for eight years; the new station should begin broadcasting next year. STRAY FM Peter Wilson 0423 883934Two other licences have been awarded, both to the incumbents; the… Continue reading Radio Licences Awarded
Question time at the end of Friday’s first conference session provided some of the liveliest debate so far – concentrating almost solely on the usefulness of the NRS.Earlier papers from Rosemary Taylor, Research Director at Optimedia, and Neil Shepherd-Smith, Research Director at Telmar, had set the mood; both often highly critical of the NRS.Bob Hulks… Continue reading NRS Under Fire
Yesterday at the MRG conference in Amsterdam Len Sanderson, Ad Director of Daily Telegraph plc. followed Rupert Miles.Len Sanderson put an equally eloquent case for the Newspaper of the Future – “Electronic, interactive, convenient, on-line and complementary to the current printed vehicle” – illustrated by an impressive presentation which illuminated the paper’s editorial and advertising,… Continue reading MRG Conference – Amsterdam – Day 1
The Radio Authority has announced the award of the re-advertised ILR licences on AM and FM wavebands for the Exeter/ Torbay area.The licences have been awarded to Gemini Radio. The other shortlisted applicant was DevonAir Radio Ltd, – the existing licensee.On the FM frequency Gemini will broadcast a mixture of recent and current chart hits;… Continue reading Exeter Local Radio Licences Awarded
