On 27th October the Media Research Group is holding an evening meeting on RAJAR – How is Radio’s New Baby Shaping Up?Speaking will be John Stockley and Steven Finch from RSL, reviewing the methodology and results from RAJAR. Justin Sampson from the Radio Advertising Bureau will be talking about the effect of increased choice on… Continue reading MRG Meetings
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
IPC has announced the final changes to its restructure of the advertising sales department.Mark Reen is promoted to the newly created role of group head of the TV Weeklies advertisement sales department reporting to ad manager Kathryn Jacob.Helen Stephenson is to be promoted to group head on the Women’s Weeklies, reporting to ad manager Ian… Continue reading IPC Ad Team Restructure
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
Meridian and HTV have announced that their joint sales operation will trade from now on as Merlin. Merlin sells airtime for Meridian, HTV, Westcountry TV, S4C, and Channel Television. The base will be at 48 Leicester Square from late October.Details of the management team has also been announced: Malcolm Wall is Chairman, Alan Chilton as… Continue reading Meridian Sales House Details
Most of the Jan-Jun 1993 ABC figures have now been released for regional newspapers, with a majority of the daily titles showing a decrease on the same period last year.The Newcastle Journal showed the highest increase of 3.7%, up from 56,721 to 58,836. Only 13 titles showed increases on last year. The Oxford Mail increased… Continue reading Regional Newspapers ABCs
According to forecasts from the Advertising Association for 1994, the business-to-business press looks set to become the fastest growing medium.The forecast claims that advertising revenues in the business press are set to grow by 8% next year. Major factors include a predicted 10% rise in recruitment and classified advertising.Advertising Association 071 828 2771
Meridian and HTV have announced that their joint sales operation will trade from now on as Merlin. Merlin sells airtime for Meridian, HTV, Westcountry TV, S4C, and Channel Television. The base will be at 48 Leicester Square from late October.Details of the management team has also been announced: Malcolm Wall is Chairman, Alan Chilton as… Continue reading Meridian Sales House Details
