Former Ayer Advertising directors Angus Fisher and Kevin Casey are merging their new business, European Marketing Group, with entertainment company Stiletto to form a new leisure communications business including advertising, PR, sponsorship & DM, to be called Stiletto EMG.
An attempt by the Council of Europe’s Health and Family Affairs Committee to ban alcohol advertising on television was rejected by the Council’s Parliamentary Assembly following strong lobbies from the AA and other affected bodies. The ban was part of a wider set of recommendations on alcohol.
London Broadcasting sales and marketing manager, Ian Williams, has left to become deputy ad director of Reader’s Digest.
Liquidators Grant Thornton were called in to media independent Media Marketing Limited on Monday. MML had billings of £14m and blame the withdrawal of ITVA credit rights for their demise; they could not book any TV ads which made up 70% of their business. The ITVA had apparently asked for guarantees from MML’s parent company… Continue reading Media Marketing In Receivership
Publisher of UK Press Gazette and Magazine Week, Bouverie Publishing (071-583 6463), has been bought by Canadian based Maclean Hunter (081-975 9759). Magazine Week will now become a section within UK Press Gazette, which itself becomes part of the British Rate and Data Group (BRAD). Managing Director of Maclean Hunter Gerald Brigg said that the… Continue reading UK Press Gazette & MW Takeover
The ABC is to introduce the new ABC business and professional press profile certificate next year, replacing the Media Data Form. (Newsline 23/2)
Contrary to reports in today’s national press, Channel 4 is not looking for replacements for its Channel 4 Daily breakfast programme Martin Stott, Channel 4 Daily spokesperson, told MediaTel this morning. Stott affirmed that Channel 4 is currently re-commissioning its existing programme segments for a further year: “It is a question of building up audiences.… Continue reading Channel 4 Daily To Stay
The ITV contractors are seeking a relaxation of the rules on the amount of ad breaks allowed, in an attempt to alleviate growing costs and the current slump in the ad market. ITVA chairman Richard Dunn announced yesterday that the IBA is being approached with a view to extending the commercial breaks in and around… Continue reading ITV Contractors Seek More Ad Time
The Council of the ITVA (071 636 6866) has issued a statement confirming that the Marketing Committee’s decision to cease the publication of monthly revenue figures at the end of 1991 (Newsline 27/9) has been adopted. Meetings will be held with both the IPA and ISBA to discuss the implications of this decision.
Channel 5 could attract around £40m in ad revenue in 1994 (when it launches), increasing to £325m by 2003 (at constant 1989 prices) according to the results of the IPA’s study into the financial viability of Channel 5. If Channel 5 does achieve these targets these figures would represent an estimated 2% share of total… Continue reading IPA Report On Channel 5
