Newspaper advertising expenditure is set for dramatic long term growth as all economic indicators forecast a return of business and consumer confidence.Delegates to the Newspaper Society’s annual Advertising Conference heard yesterday that Advertising Association forecasts indicate a return to health, both for display and classified advertising.AA research advisor Mike Waterson told the conference in Eastbourne… Continue reading Advertising Spend Set For Growth
BARB has added five more viewer categories to Database 2. The new groups – satellite receivers, business spenders, pub goers, motorists and shoppers with dogs, were chosen in response to research carried out in November. They will be placed on the Database 2 as soon as possible.A BARB group is now working on the possibility… Continue reading Barb Adds More Viewer Categories
The ITC is inviting expressions of interest from any group interested in applying for a domestic satellite licence using the old BSB Marcopolo satellite.The invitation arises directly from the termination of BSkyB’s domestic satellite services contract, which will occur on 30 December 1992.BSkyB’s programming carried on the Astra satellite is considered non- domestic, but the… Continue reading ITC Invites Satellite Interest
The ITC is today inviting applications for a single licence to provide a television service on Channel 5. The licence will be for 10 years with the service to commence no later than the end of 1994.The successful applicant will be expected to broadcast to at least 30% of the UK by the end of… Continue reading ITC Invites Applications For C5 Licence
Thames Television and BBC Enterprises have joined forces to launch a new satellite television channel that will be broadcast via the Astra Satellite.The channel will be devoted to general entertainment using programmes from the libraries of the BBC and Thames. The companies have a combined resource of more than 60,000 hours of archive material.Thames has… Continue reading Thames And BBC Joint Satellite Venture
A slide of 10% was recorded in the number of advertising pages in international titles last year, according to a new survey from US monitor Rome Report.The study found that despite this down-turn, at rate card rates, ad revenue for international titles was up 1.73% year on year.Total pages for the FT were down 12.28%… Continue reading International Titles Suffer Recession
Thames Television is negotiating to take a 15% stake in Five TV, the consortium bidding for the Channel 5 licence.Five TV, whose backers are understood to include Emap, Time Warner, Columbia Pictures and City TV, is planning a city-based service, which it hopes to launch early next year, a year earlier than the ITC has… Continue reading Thames To Join C5 Bid
Business magazines will be the fastest growing press sector in the 1990’s, according to a report produced for the Advertising Association.The report gives two separate forecasts for either a Labour or Conservative government. Under a Labour government, it is predicted that business press advertising will increase by 69% to £847m by 2004 (1985 constant prices).… Continue reading Business Press Fastest Growing Sector
The cessation of published ITV revenue figures has resulted in not a little confusion, with agencies constantly questioning and revising their figures.Revenue for February came out at an estimated 119,400,000, an increase of 13.9% year on year.Estimates for contractor shares showed significant variations from agency to agency. MediaTel’s estimates are collated from a wide pool… Continue reading TV Round-Up – February
The national press market was particularly active during February, with many titles launching new sections as part of their continued effort to stabilize falling circulations.A profusion of TV listings supplements appeared last month, with the mid- market and quality newspapers concentrating their efforts in this area.Today introduced the 24-page pull-out TV This Week with its… Continue reading National Press Round-Up – February
