National Breakdown has signed a one year deal to sponsor Yorkshire Television’s regional weather bulletins The six-figure deal is part of a marketing strategy for a new service offering home repairs to householders.
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IPC has produced special holiday ad rates for its women’s weekly magazines to coincide with its editorial programme running between December 17 and January 29. All rates are for a full page FM/NM: Chat: Col -£8200, Mono -£5700 Me: Col -£15800, Mono -£11100 Woman: Col -£17800, Mono -£12500 Womans Own: Col -£22100, Mono -£15500 Womans… Continue reading IPC Holiday Ad Rates
Invicta Radio has confirmed the launch of a new sales operation based in France and Belgium called Diamond Media. (Newsline 27/9) The operation is a three-way partnership between the French company Tops Medias, the Belgian company Winners and Invicta with each holding a one third stake. Diamond Media will sell for 9 stations in France,… Continue reading Invicta Confirms Sales House
Associated Newspapers (071-938-6000) has merged its circulation department and sales force for the Daily Mail and Mail on Sunday in an effort to boost home delivery levels. At the same time the Mail on Sunday will increase pagination from 80 to 96 pages following the launch of the tabloid Sunday Correspondent.
Rumours of a new media independent from ex-Saatchi Group director’s Alec Kenny and Nick Lockett (NewsLine 27/9) have been confirmed. Alec Kenny has resigned as media director of Saatchis and joins Zenith’s ex client services director Nick Lockett & Steve Booth (also ex-Zenith) in Kenny Lockett Booth (KLB) which will begin operating next week.KLB –… Continue reading New Media Independent Confirmed
Touche Ross has conducted its eighth annual survey of profitability amongst advertising agencies.Results show that the WPP Group has now beaten Saatchi into second place as the biggest long – term borrower in the advertising industry . The general picture of the sector is of companies suffering from under-capitalisation, lacking strong management and weighed down… Continue reading Advertising Industry Financial Report
Diet Pepsi is to sponsor this autumn’s London Indoor Tennis Championship at Wembley. Pepsi has the option to extend the deal for future years.
British Telecom is to sell its 25% stake in the Children’s Channel to Flextech, a UK oil-services group which is currently diversifying into the media. United Artists Entertainment had originally hoped to acquire the share. The move reflects BT’s decision to move out of the cable industry.
“Due impartiality” must continually be observed on “individual issues” states a new amendment to the Broadcasting Bill announced yesterday. The legislation, which will apply to both television and radio, produced a heated reaction from broadcasters. The amendment was described as “constructive censorship”, and David Elstein, Thames Televsion’s director of programmes, claimed that the move “will… Continue reading Broadcasting Bill “Bias” Amendments
Home secretary David Waddington yesterday affirmed that the BBC’s licence fee increases will be set at less than rises in the RPI after next April. The Home Office is to appoint independent consultants to assess the way in which the Corporation spends its licence fee income. In response to the announcement, BBC director general Michael… Continue reading BBC Licence Fee Examination