The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Home Office minister Earl Ferrers was last night forced to withdraw the government’s amendment on impartiality (Newsline passim) after peers demanded more time for the consideration of the concessions granted so far. Peers had previously agreed to the concessions, which had satisfied the ITC. The amendment will be altered to emphasise that impartiality must be… Continue reading Impartiality Rethink
The Daily Mail yesterday launched a weekly magazine, Femail, to replace the daily Femail page. The 12- page colour pull-out section is printed on newsprint like paper and covers style, fashion and women’s issues. The launch is being supported by a TV and radio ad campaign over the next few weeks.The Daily Mail: 071-938-6000
Yesterday’s Campaign/Admap conference addressed the issue of “Classifying People, Can We Do It?, Do We Need It?” The majority of the speakers were in favour of a move away from the traditional methods of classifying people, with some, like Adam Lury of HHCL being more controversial than others, advocating a more enforced move away from… Continue reading Admap Conference – Classifying People
Derek Bowden, international media director at Saatchi and Saatchi, has been appointed media director to replace Alec Kenny.
Mirror Group Newspapers has re-shuffled its ad sales department. Deputy managing director Roger Eastoe has taken on responsibility for marketing, publicity and promotion. Mark Pritchett, deputy group advertising director, has been promoted to group advertisement director.
The first re-vamped issue of the Clothes Show Magazine (071-490 1444) went on sale today (NewsLine 16/7). Redwood Publishing’s title, a spin-off from the TV series, was originally launched two years ago with a circula- tion of 130,000. Its relaunch coincides with the new TV series and has a 300,000 print-run with hopes of a… Continue reading Clothes Show Magazine Relaunch
Newspaper advertisement manager at the Observer, Sue Griffiths, is to become the first advertisement controller of publications taking on responsibility for the Money Observer, Seahorse, Jazz FM and 20/20.
A new quarterly computer title ‘PC Engineering’ is to be launched by Reed Business Publishing (081-661 3500) on October 31. The 36-page A4 size free magazine will be aimed at engineers who use PCs in the workplace. PC Engineering will have a controlled circulation taken from Reed’s existing titles Electronics World & Wireless World and… Continue reading PC Engineering Launch
Brahm, the Leeds agency, has won the £250,000 Yorkshire Evening Post account
