Ulster Television (071 486 5211) has decided to drop AGB’s Television Consumer Audit in favour of a new up- graded system devised by Nielsen. Ulster is to inject £500,000 into the Nielsen Homescan panel, which it hopes will provide an accurate assessment of the use of consumer products in Ulster viewers’ homes.
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Media Audits (071 734 4080) has developed a PC software package aimed at making TV planning easier. The CODA package looks at an allocation of spots broken down into time or channel segments. The system then trawls through the BARB panel to find individuals who match the target audiences’ characteristics. CODA then simulates individual’s viewing… Continue reading CODA TV Planning System
Rumours of heavy redundancies at Saatchi and Saatchi have been denied by the company. It was thought that cuts would come to appease the City in advance of this afternoon’s results announcement.
Saatchi & Saatchi have announced pre-tax profits of £36m for the year to September 30, this is an increase of 63% on the previous year. Revenues were £808m compared to £974m in 1989. The communications business remained strong with a 9% revenue growth to to £788m, although this includes £14m from market research activities.Trading profits… Continue reading Saatchi Results
The number of homes connected to broadband cable franchises on 1 October was up 54% on 1989 to 116,759, giving a penetration rate of 16.6%, according to the latest JICCAR figures from the Cable Authority (071 821 6161). The total number of homes passed by the new broadband systems rose to 705,363, an increase of… Continue reading JICCAR Cable TV Establishment – 1/10/90
Media and Airtime Sales has appointed former BSB general sales manager Claire Fuller as London business manager.
Thomson Regional Newspapers’ Newcastle based Sunday Sun (091 232 7500) is to increase its distribution area to cover the whole of Scotland.
Girl About Town Publishing is to launch a new title Man About Town on January 14. The free 48-page weekly magazine will take the same format as Girl About Town but will include business, finance and sports pages. Man About Town will launch with a print run of 75,000 and will be distributed at tube… Continue reading Man About Town Launch
The Media Business is launching a direct marketing company, adding a below-the-line facility to their media research resources. Headed by Chris Brown The Media Business Direct Action company will aim to capitalise on developments in direct response advertising on TV; home shopping channels on cable and satellite for example.
The international publishing company, the Quatro Group, is to close its magazine publishing section. The Group has been hit by the advertising slump and has put its four British and three Australian titles up for sale. The British magazines are Computer Business Week, Communications Engineering International, Construction Industry International and International Mining. If no buyers… Continue reading Quatro Magazines Up For Sale