Channel 5 could attract around £40m in ad revenue in 1994 (when it launches), increasing to £325m by 2003 (at constant 1989 prices) according to the results of the IPA’s study into the financial viability of Channel 5. If Channel 5 does achieve these targets these figures would represent an estimated 2% share of total… Continue reading IPA Report On Channel 5
Former Allen Brady and Marsh media planning director Bob Nowak has been appointed commercial director of sales and marketing at AGB (081 997 8484).
The House of Lords last night defeated an attempt to impose stricter controls on cross-ownership of satellite TV and newspapers. The main stumbling block proved to be the fact that the rules would not extend to non-domestic services such as Rupert Murdoch’s Sky Television.
The men’s magazine For Him (071-247- 5447) has apologised to the Audit Bureau of Circulations for exaggerating its sales figures for the periods July to December 89 and January to June 90. For Him published a circulation figure of 57,198, for July to December 89, before it had been certified by the ABC who gave… Continue reading For Him Exagerated Sales
Former Ayer Advertising directors Angus Fisher and Kevin Casey are merging their new business, European Marketing Group, with entertainment company Stiletto to form a new leisure communications business including advertising, PR, sponsorship & DM, to be called Stiletto EMG.
An attempt by the Council of Europe’s Health and Family Affairs Committee to ban alcohol advertising on television was rejected by the Council’s Parliamentary Assembly following strong lobbies from the AA and other affected bodies. The ban was part of a wider set of recommendations on alcohol.
London Broadcasting sales and marketing manager, Ian Williams, has left to become deputy ad director of Reader’s Digest.
Liquidators Grant Thornton were called in to media independent Media Marketing Limited on Monday. MML had billings of £14m and blame the withdrawal of ITVA credit rights for their demise; they could not book any TV ads which made up 70% of their business. The ITVA had apparently asked for guarantees from MML’s parent company… Continue reading Media Marketing In Receivership
Publisher of UK Press Gazette and Magazine Week, Bouverie Publishing (071-583 6463), has been bought by Canadian based Maclean Hunter (081-975 9759). Magazine Week will now become a section within UK Press Gazette, which itself becomes part of the British Rate and Data Group (BRAD). Managing Director of Maclean Hunter Gerald Brigg said that the… Continue reading UK Press Gazette & MW Takeover
Contrary to reports in today’s national press, Channel 4 is not looking for replacements for its Channel 4 Daily breakfast programme Martin Stott, Channel 4 Daily spokesperson, told MediaTel this morning. Stott affirmed that Channel 4 is currently re-commissioning its existing programme segments for a further year: “It is a question of building up audiences.… Continue reading Channel 4 Daily To Stay
