Media Audits (071 734 4080) has developed a PC software package aimed at making TV planning easier. The CODA package looks at an allocation of spots broken down into time or channel segments. The system then trawls through the BARB panel to find individuals who match the target audiences’ characteristics. CODA then simulates individual’s viewing… Continue reading CODA TV Planning System
Saatchi & Saatchi have announced pre-tax profits of £36m for the year to September 30, this is an increase of 63% on the previous year. Revenues were £808m compared to £974m in 1989. The communications business remained strong with a 9% revenue growth to to £788m, although this includes £14m from market research activities.Trading profits… Continue reading Saatchi Results
The number of homes connected to broadband cable franchises on 1 October was up 54% on 1989 to 116,759, giving a penetration rate of 16.6%, according to the latest JICCAR figures from the Cable Authority (071 821 6161). The total number of homes passed by the new broadband systems rose to 705,363, an increase of… Continue reading JICCAR Cable TV Establishment – 1/10/90
Media and Airtime Sales has appointed former BSB general sales manager Claire Fuller as London business manager.
Thomson Regional Newspapers’ Newcastle based Sunday Sun (091 232 7500) is to increase its distribution area to cover the whole of Scotland.
The Media Business is launching a direct marketing company, adding a below-the-line facility to their media research resources. Headed by Chris Brown The Media Business Direct Action company will aim to capitalise on developments in direct response advertising on TV; home shopping channels on cable and satellite for example.
Murray Media’s Scottish Sunday tabloid launching next spring, is to be called the Sunday Scot. Editor of the new colour paper, Steve Sampson, said it will be “Scotland’s only true national paper, published, printed, produced and owned by Scots.” The Sunday Scot is hoping for a circulation of 250,000.
Ford of Europe has signed a sponsorship deal for Eurosport’s Ski Report. The Ford Ski Report is now entering its fifth year.
ITV is expected to launch its long awaited marketing initiative next spring, and the ITV companies are now examining methods of researching and monitoring network promotions. As part of the new initiative, the ITVA will be targeting advertisers with case histories of successful TV campaigns. Fourteen marketing subjects will be highlighted through a series of… Continue reading ITV Marketing Push
Lloyds Bank is to be the overall sponsor of BBC’s Young Musician of the Year competition. Lloyds only got credited on the Master Class series this year, but from 1991 Lloyds will be widely recognised as the sponsor of the whole competition. The BBC maintains that no sponsorship money will go towards production costs.
