Paxman told the BBC of his decision last summer, but with the appointment of a new editor and following the Jimmy Savile scandal, agreed to stay to help the new team bed down.
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Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
According to analysts, BSkyB lost approximately 5,000 TV subs between December 2013 and March 2014 – the first quarterly fall since 1999.
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at the resilience of the traditional TV spot.
BBC’s Breakfast (6am) show somehow managed to remain unsullied by the flashy commercial experience on the other side.
Following in the footsteps of companies such as Netflix and Amazon, the move marks Yahoo’s first steps into the digital video market.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
In place of a straight-laced Anna Ford and David Frost, viewers were instead treated to a line-up of friendly chit chat, news and reassuring facial expressions.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.