Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
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The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
Between January 2013 and January 2014, the regional publisher saw its online audience jump from 9.16 million to 16.95 million.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
The BBC, Channel 4 and ITV have teamed together to establish a new service to make their catch-up TV services available as standard on smart TVs.
Speaking to Broadcast, Cheryl Taylor said that tablets and mobiles have become the first screen for children.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.
After a one-off episode in 2012, BBC One invited viewers back to the brutal and intense (no, not really) Pound Shop Wars (8pm), a new documentary series that continues to follow a family-run bargain store in sunny Wakefield.
BT will be the first pay-TV provider in the UK to offer movies to buy-to-keep as well as rent.