Advertising Week Europe: The Greatest Movie Ever Sold and Super Size Me director has said that brands need to be less “risk averse” and find original content makers that “match their DNA and ideology”.
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London Live, the first television channel dedicated to the UK’s capital, launched last night with an audience peak of 59,000.
New research from The Diffusion Group reveals the growing demand for Internet set-top boxes – which is particularly prominent among 25-34 year olds.
The Widower (9pm) has achieved quite a feat in its three short weeks – not only did the drama spring from nowhere, easily securing the prime time slot, but it also increased its audience each week.
The Market Intelligence and Consulting Institute attributes to rapid growth to Chinese and Asian Pacific markets, which account for almost 50% of the global share.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
IPC Media has announced that it has entered into a 30-day consultation with staff about the potential closure of Nuts and Nuts.co.uk, a decade after it hit the shelves.
Ad-blocking is running at up to 20% of all registered users across a range of leading sites, so it should be a major talking point for the industry, but it has rarely been debated. This Wednesday sees all that change…
London Live – the first television channel dedicated to the UK’s capital – is set to officially take to the air on Monday evening.
New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.