Harriet Harman, Labour’s deputy leader and shadow culture secretary, has outlined a series of pledges to the ad industry ahead of her keynote address at the ISBA annual lunch today.
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IPG Mediabrands has announced the launch of Performly, a new platform that allows marketers to programmatically measure their return on investment in social media.
We have been trained to not expect much from our TV’s on-screen guide for so long, writes dunnhumby’s Nishat Mehta – can the launch of Google’s Android TV change all that?
Paul-Eric Lefebvre will take on the newly created role of creative director for Fetch’s London office.
Despite former England manager Glenn Hoddle mistaking the North African team for media network Al Jazeera, an average audience of 6.3 million viewers managed to follow the game.
James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
The redesign comes in response to customer feedback and research, which was conducted to help shape the new interface.
Despite a lot of drizzle and rain, the past weekend played host to a number of iconic outdoor activities which were thankfully all available to watch from the comfort and safety of the TV set.
A new report from The Diffusion Group forecasts that significant revenue growth for TV and video will not happen until 2020.
As the FIFA World Cup enters the knock-out stages (unfortunately without the England squad), new research reveals the record-breaking impact the football tournament has had on TV viewing across the world.