Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
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An audience of 4 million viewers watched as Peter Capaldi’s Cardinal Richelieu turned the pantomime theatrics all the way up, resulting in an 18% share and failing to fend off Endeavour.
The seven shareholders in YouView will continue to invest in the platform for another five years, however financial contributions are set to see significant cuts.
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
Johnston Press has reported a loss of £287 million in 2013, alongside a significant decrease in advertising revenue.
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.
Not only were viewers treated to the usual double helping of Emmerdale on ITV but fans of downtrodden ‘everyday’ East End folk were also presented with two cheery episodes revolving around the funeral of a heroin addict.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.