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The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed “BT Sport neck and neck with Sky at 25 per cent.”

Tracy’s appointment comes as Rob Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the development of Dentsu Aegis’s iProspect, Carat Enterprise and Data2Decisions brands.

Despite television’s dominance, press and radio were found to be the next best at generating sales.

For the year ending 30 April 2014, ITV’s share of viewing, based on Barb data, dropped from 23.4% in 2013, to 21.6% this year – a percentage change of 7.69%.

It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.

Tuesday night saw Sally Wainwright’s superior small town drama Happy Valley (BBC One, 9pm) slip further into darker territory as West Yorkshire’s most sadistic kidnapper literally lost the plot.

In what is being called the “right to be forgotten”, the ruling means that users may request that Google removes “irrelevant” data from search results which appear on web pages published by third parties.

MacLachlan, who joins Fetch from mobile technology agency Red Ant, has previously worked with clients including eBay, Skype and Groupon.

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.

Dedicated to the broadcaster’s British drama, ITV Encore is to become ITV’s first new channel in eight years, with other scheduled programmes including Mrs Biggs, The Ice Cream Girls, Poirot, Lucan, Whitechapel and DCI Banks.