More Industry News articles

The Silent Witness (BBC One, 9pm) gang snapped on their latex gloves, perfected the super serious expression that comes with the job and headed off for one last case.

The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.

Nintendo sold just 2.4 million Wii U consoles in the nine months ending 31 December – far below projected sales for the Japanese entertainment company.

Second screening has made a key feature of smart TVs largely redundant before they’ve even begun to be understood, says Research the Media’s Richard Marks.

Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.

Last night mercifully saw Channel 5’s carnival of desperation and shamelessness finally wrap up, five days over schedule and with a newly crowned winner.

Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.

Available on Sky’s platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV’s biggest partnership with a platform operator.

We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.

The study reveals that consumers no longer turn to magazine brands solely when they are looking to relax.