The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.
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As always, the trip to Weatherfield secured Wednesday’s biggest audience and bagged a 34% share.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Microsoft has announced that it will be launching an Android-powered smartphone, “designed to introduce the ‘next billion’ people to the mobile Internet and cloud services.”
The caps mean mobile operators will not be able to charge more than 20 cents per megabyte when a consumer is visiting another EU country.
Tuesday night saw the UK’s football-mad population gather around their TVs in the vain hope that Roy Hodgson’s England team would bow out of the FIFA World Cup 2014 tournament in a heroic blaze of glory.
The UK is to become the second country after the US to receive the Android-powered device.
Out-of-home rail company, KBH On-Train Media, has conducted research into its 6.3 million monthly rail users, revealing new insights into the mobile behaviours of train passengers.
Sky has announced plans to remove its Sky Go service from all games consoles, unless users are prepared to pay £5 more a month.
Monday night brought two major clashes to UK screens, with one battle involving two soap rivals, while the later face-off was more of the traditional FIFA World Cup 2014 sort.