As audiences continue to split their viewing between multiple screens, spend on digital advertising will continue to grow, writes YuMe’s Paul Lyonette.
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After overcoming a series of technological hurdles, mobile phones are on the cusp of being used to make contactless payments, the CEO of Weve, David Sear, has said.
Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.
After opening with 2.5 million viewers, the latest reality contest to take The Great British Bake Off format a step too far, saw the audience trickle away over the following thrilling weeks.
Coast Australia (BBC Two, 9pm) featured landscapes so vast and epic it makes you wonder why they even bothered with the UK in the first place.
The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed “BT Sport neck and neck with Sky at 25 per cent.”
Tracy’s appointment comes as Rob Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the development of Dentsu Aegis’s iProspect, Carat Enterprise and Data2Decisions brands.
Despite television’s dominance, press and radio were found to be the next best at generating sales.
For the year ending 30 April 2014, ITV’s share of viewing, based on Barb data, dropped from 23.4% in 2013, to 21.6% this year – a percentage change of 7.69%.
It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.